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Friday, May 20, 2022

Global marketing analytics software market size and demand to reach USD 5.61 billion by 2028: Polaris Market Research – Digital Journal

“Polaris Market Research.”

The global marketing analytics software market size and trends is projected to reach USD 5.61 billion by 2028 from USD 2.24 billion in 2020 with a CAGR of 14.5% during the forecast period. The top players in the market are Wipro Ltd., Hurt Hanks, Accenture, IBM, Oracle, Adobe, Experian Information Solutions, Inc., Pegasystems Inc., SAS Institute Inc., RTB Digital Media Corporation, Google Marketing Platform and others.

The global marketing analytics software market size and trends is projected to reach USD 5.61 billion by 2028 from USD 2.24 billion in 2020 with a CAGR of 14.5% during the forecast period. The top players in the market are Wipro Ltd., Hurt Hanks, Accenture, IBM, Oracle, Adobe, Experian Information Solutions, Inc., Pegasystems Inc., SAS Institute Inc., RTB Digital Media Corporation, Google Marketing Platform and others.

Market analysis software includes processes and tools that allow measurement, analysis and magnification of marketing performance to make it more creative and ensure that the desired ROI is achieved. Employees can be supported and protected. It informs employees about their financial and strategic decisions and explores new ways to approach customers. It can assist marketing managers in customer surveys, product design, customer support and industry trends. Marketing activities are carried out by managers, based on decisions projected from software that increase customer engagement and content sharing through social media. Some of the market analytics software are SEMrush, HubSpot Marketing Hub, Insider and SharpSpring.

Due to the pandemic, business leaders have adopted new investment strategies across regions and countries to address the acute challenges and financial instability. The marketing analytics software market has been badly hit due to quarantine, lockdown and travel restrictions. These advances are hampered by disruptions in the supply chain, inefficiencies in the stock market, and vendor confusion. Amidst the pandemic, there is an alignment with the new dynamics for the marketing analytics software market. These dynamics compel the company to adopt new business models and approaches to recoup growth and revenue streams.

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List of Top Manufactures

  • Accenture
  • adobe
  • Experienced Information Solutions, Inc.
  • Funnel.io
  • google marketing platform
  • Sincerely Hanks
  • ibm
  • Oracle
  • Pegasystems Inc.
  • RTB Digital Media Corporation
  • SAS Institute Inc.
  • software table
  • Teradata
  • Wipro Limited

*Note: Additional companies may be included upon request

marketing analytics software market size

Important Questions to be Answered by Market Reports

  • What is the current global marketing analytics software market size and during the forecast period from 2021-2028?
  • What is the research period of this market?
  • What is the growth rate of the global marketing analytics software market?
  • Which sector has the highest growth rate in the Marketing Analytics Software market?
  • Who are the major players?
  • What are the main trends that have a positive impact on the development of the market?
  • What are the growth strategies expected by the players to maintain their grip on the market?

Marketing Analytics Software Market: Growth Leading Factors

With the help of multinational analysis of the market and consumer behavior offered by marketing analytics software, firms can predict all the important processes and avenues of marketing. The effectiveness of many marketing efforts has been recognized. Thus market analytics software products play an important role in developing the marketing strategies and activities of the company. These incredibly gratifying consumers are connected to an ecosystem that is digital through online forums and social media networks and whose purchase action is easy to check.

Another factor responsible for the growth of the marketing analytics software market is the huge increase in the number of people engaged in various social media activities. The massive amount of data relating to consumers and social media has been obtained from the platform, which has the widest potential to demonstrate trends, to be used as a cornerstone of expansion, and help uncover excellent returns related to growth. can do.

Marketing Analytics Software Market Report Scope

report properties

Description

Market size value in 2020

USD 2.24 billion

Revenue Forecast in 2028

USD 5.61 billion

CAGR

14.5% from 2021 to 2028

base year

2020

historical figure

2016 – 2016

forecast period

2021 – 2028

major companies

Accenture, Adobe, Experian Information Solutions, Inc., Funnel.io, Google Marketing Platform, Harte Hanks, IBM, Oracle, Pegasystems Inc., RTB Digital Media Corporation, SAS Institute Inc., TABLEAU SOFTWARE, LLC, Teradata, and Wipro Limited

covered sections

By Deployment, By Application, By Industry Scope, By Sector

territorial range

North America, Europe, Asia Pacific, Latin America, Middle East and Africa

purchase option

Request customized purchase options to meet your research needs. Explore purchase options

Global Marketing Analytics Software Market: Major Segments

Insights by Deployment, Application, Industry Scope, Region

On the basis of deployment, the market has been segmented into on-premises and cloud. It had a significant share in revenue due to the high security and regulation provided by data centers on-premises. Companies are encouraged to deploy on-premises analytics to hire specialized talent, thereby delivering high quality output. Based on the application, the marketer looks at the availability of internet packages that are affordable, penetrates deeply into the market, and selects suitable marketing campaigns. Depending on the scope of the industry, there has been a growth in the ecosystem that is connected and intelligent devices that drive the formation of the customer base which is demanding.

Geographical Overview: marketing analytics software market

Geographically, North America accounted for the largest revenue share due to an increase in the trend of high social media usage and the availability of high-speed Internet services in the region. Asia Pacific has substantial revenues, accounting for vibrant centers of AI development in Singapore, Vietnam and Malaysia. The regional market is also being fueled by new startups providing AI-approved analytics services. Government initiatives in Singapore and China have led to the delivery of services based on advanced technology and analytics, thus driving the growth of the global marketing analytics software market.

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The market is mainly segmented into Deployment, Application, Industry vertical, Sector.

Marketing Analytics Software Market: By Deployment Outlook

Marketing Analytics Software Market: Applications by Outlook

  • social media
  • E-mail
  • Search engine
  • Subject
  • other

Marketing Analytics Software Market: By Industry Vertical

  • retail
  • consumer goods
  • industrial
  • BFSI
  • media and communication
  • Health care
  • other

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About Polaris Market Research

Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services to our clients spread across various enterprises. At Polaris we are bound to serve our diverse customer base present across the globe in the industries of healthcare, technology, semi-conductor and chemicals among various other industries. We strive to provide our clients with up-to-date information on innovative technologies, high growth markets, the emerging business environment and the latest business-focused applications, enabling them to always make informed decisions and take advantage of new opportunities. With a highly competent, experienced and highly qualified team of experts comprising SMEs, Analysts and Consultants, we at Polaris strive to deliver value-added business solutions to our clients.

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Global marketing analytics software market size and demand to reach USD 5.61 billion by 2028: Polaris Market Research - Digital Journal

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