Next month the Google Ads political content policy will be updated and advertisers will need to make “payer” disclosures more clear in direct advertising.
new requirements. Google has outlined the requirements for both visual and audio ads as follows:
In Photo In formats such as text and banner ads, Google requires the disclosure to be “visible at all times and of sufficient size to be visible to the average viewer.”
For Audio“Disclosure should be largely identical in pitch, tone, and tempo to the rest of the ad.”
Read full policy. Advertisers can review the announcement here.
Introducing YouTube Audio Ads. US Election ads appearing in the US may also be eligible to play audio ads on YouTube. The YouTube audio advertising feature is in beta and the program may or may not be available to all advertisers. To run YouTube audio ads, advertisers must complete US election ad verification.
Why do we care? Starting next month, advertisers running political ads will have to comply with new policies or risk their ads being disapproved or accounts banned. While I understand and applaud Google for taking steps to ensure transparency, I’m not entirely sure that “paid-for” disclosure is as important as preventing fake news.
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