- Advertisement -spot_img
Wednesday, August 17, 2022

Google could face an antitrust lawsuit in weeks. All you need to know

A Bloomberg News report says the US Justice Department could file an antitrust lawsuit against Google in weeks over its monopoly in the online advertising market.

The division has been investigating Google’s practices in the ad-tech market since 2019 and sued the company over its search operations in 2020. However, scrutiny of the advertising market has intensified in recent months.

Meanwhile, last week, Google reportedly offered concessions to avoid a potential U.S. antitrust lawsuit, which included an offer to shut down parts of its business that used websites to shut down, according to a report in the Wall Street Journal. And places the ads on the apps in a separate company under Alphabet. ,

When asked about the same, a Google spokesperson told Reuters that it is engaging with regulators to address their concerns, adding that it has no plans to sell or exit the ad-tech business. Is.

What are the allegations against Google?

  • Search manipulation case: In this particular case, the DOJ said the tech giant is using 3 types of anti-competitive practices to create a search advertising monopoly. First, it ties up with other tech companies like Apple to keep Google as their default search engine. Second, it uses its dominant position in search advertising marketing to turn off other businesses. Third, it tries to create barriers for rivals that operate more specialized search platforms, such as food and travel.
  • Texas Led Advertising Tech Suite: The Texas-led ad tech suit alleges that the firm uses a variety of anti-competitive practices to maintain its monopoly power in digital advertising markets to exclude competitors. The trial was led by Texas Attorney General Ken Paxton. He pointed out, “Google repeatedly used its monopoly power to control pricing, engaging in market complicity to rig auctions in coercive violations of justice.” The lawsuit also alleges that Google and Facebook agreed not to compete with each other, which may be cited. as collusion.
  • Federal case: The lawsuit alleges that Google uses its search dominance to maintain its other monopolies, including advertising. It also alleged that the tech giant pays certain companies to block competitors. For example, it pays Apple billions of dollars a year to make its search engine the default. The suit also says that Google controls 90 percent of the market in terms of search activities. And since it’s free to use Google Search, consumers compensate the company by giving them their personal data.

Catch all the business news, market news, breaking news events and latest news updates on Live Mint. Download Mint News App to get Daily Market Updates.

more less

subscribe to mint newspaper

, Enter a valid email

, Thank you for subscribing to our newsletter!

World Nation News Desk
World Nation News Deskhttps://worldnationnews.com/
World Nation News is a digital news portal website. Which provides important and latest breaking news updates to our audience in an effective and efficient ways, like world’s top stories, entertainment, sports, technology and much more news.
Latest news
Related news
- Advertisement -


Please enter your comment!
Please enter your name here