development that e-commerce In recent years, the market has been solidifying itself and attracting even more investors to the area. One of the reasons driving this growth was the change in consumption habits after the Covid-19 pandemic. In addition, the tools added to social networks that allow the commercialization of products were very helpful, as well. pits which provided great convenience of digital payments.
The easing of protective measures in relation to the COVID-19 pandemic slowed the growth of this type of business in the first quarter of 2022, falling by 3.2%. Also, rising prices due to inflation may have contributed to this.
Yet, in the months of April to June of this year alone, e-commerce earned BRL 38.4 billion, and shifted to physical stores to follow virtual presentations.
E-commerce has become the main way for investors to highlight their products and services, but it is important that, for the business to prosper, the products offered are in demand on the Internet, even if there are few alternatives. The important thing is that people want what is for sale.
Another factor that investors should be aware of is being close to your customer, even if it is a virtual store. This can be achieved with a good after-sales service and especially a good purchase negotiation, in addition, of course, to convey a lot of credibility with your products.
And this growth of e-commerce must still continue! A report from the Global Payments Report 2022 showed that online commerce is expected to grow by 55.3% by 2025, generating about $8 trillion in transactions. In Brazil, it is estimated that this increase in transactions will be 95%, reaching $79 billion.