These pampered lovers are definitely not living the rough life.
Style mavens hoping to add a new color to the lives of their spoiled brats can now turn their fur babies into fashionistas with Gucci’s pet collection—if not bowed down by the barking-crazy prices.
The 2022 Gucci Pet Collection offers a $7,500 made-to-order pet bed for Fleabag, which loves to lounge in a French-inspired chaise, a $460 poop bag holder, and a $500 leash.
Other items include a “travel bowl set” with a $220 embellished airtag holder, an $895 bowl cover, a $4,050 pet carrier with the iconic Gucci House monogram, and a hard-sided case with the “GG” logo and costs $4,250.
Studded, dazzled and adorned with feathers, there is also a full range of costumes from T-shirts to mix and match for animal fanatics.
The Italian luxury house headed by Alessandro Michele released a whimsical ad campaign this week featuring a wide array of pet lovable-gourmet pups – basset hounds, corgis and dachshunds making cameos – rocking the new line, various including plain leather materials are offered. Canvas, web strip and herbarium print.
Not to be outdone by a dog, some fancy felines sport their Gucci best too in a video captured by Max Sidentop.
In fact, Sedentoff was so struck with a puppy in the campaign that he gave it a fur-home.
“So happy to share the new campaign for Gucci’s first pet collection on my birthday, where I got to meet the little Lucio who changed my life forever,” the artist wrote on Instagram.
The products’ landing page description reads, “Continuing the story of wonder and delight that defines the Gucci lifestyle selection, the Gucci Pet Collection infuses the everyday with a magical aura.” “Unveiled in a colorful, retro-inspired campaign, the pieces allow each animal’s personality to shine through as the creative director’s personality approaches.”
With the craftsmanship expected of Gucci’s high-end luxury goods offerings, the pet collection is “crafted from animal-free raw materials that are primarily from sustainable, renewable and bio-based sources”—so you know Fido Their environmentally conscious couple will not feel about sheep.
The foray into the pet market is a first for Gucci—but not a first in fashion. Other high-end luxury brands, from Prada to Valentino to Louis Vuitton, have played with pet collections in the past—which means for brand snobs drooling over designers, you can pick up your own pick of litter.