For many years, the relationship between happiness and productivity has been one of the most discussed topics in the business sector, as it results in a scenario of mutual benefit for both the worker and the organization where he works. . In fact, this was demonstrated by the most recent research from the University of Warwick, in which through a series of experiments they found that happy employees are 12 percent more productive.
The researchers who led the study, Professor Andrew Oswald, Dr Eugenio Proto and Dr Daniel Sagroi from the Department of Economics at the University of Warwick, found that happy employees do not work longer hours than dissatisfied people, but the former are more productive in their work day. .
Therefore, efforts by companies of all sizes and sectors to promote happiness in the work environment is a practice that is increasingly used at the corporate level and hand-in-hand with technological advancements identify the main motivators we see today. is allowed to do. Number of employees in a company. And it is not for less, because in such a changing landscape, perceptions of well-being are evolving along with people’s needs and activists are increasingly seeking personalized experiences.
a program with social impact
In the country, such strategies are being leveraged through technological solutions such as Binestar la Carta, created by Compensor, whose development is supported by analytics and artificial intelligence, among other tools, “It has allowed us to know in detail the aspirations, tastes, equality and life plan of the associates of different organizations,” Paula Tovar Rojas, manager of Compensor’s Integral Welfare Platform, explains.
Because of this technological development, Compensor recently took second place in the Digital Transformation with Social Impact award given by Syntel, within the framework of the Andicom Congress held a few weeks ago in Cartagena.
“It has been very satisfying to receive this award. It is the result of many efforts and accounts for our philosophy of sustainable innovation, digital robustness and continuous improvement, a process that began in 2020 in the midst of a pandemic”. Tovar assured Rojas that, “Thanks to a corporate decision, the strategy to become a wellness solutions platform was defined.
Which basically seeks to clarify the various actors present in the ecosystem to fulfill the objective of positively impacting the lives of the people and this technological solution is a component of that noble purpose.
The tool as mentioned, facilitates the knowledge of employees and gives companies the possibility to create a complete wellness plan that includes aspects such as physical activity, emotional health, free time utilization, nutrition, leisure, among other activities program to share what they can individually or with family, which, as instructed, results in the happiness of workers.
more welfare for workers
According to Tovar Rojas, so far more than 39,000 employees and their families belonging to 58 companies, manage their wellbeing through a mobile application that identifies their tastes, interests and similarities. Of them, 65 percent remain active through their interactions or consumption of wellness experiences, 29 percent share their goals or challenges in the app, and 49 percent include their extended family, which includes a pet. as part of their consumption preferences.
“In the first phase, this solution was built for Compensar partners, so today we can count on over 12,000 people with this same value proposition and with the same logic of working for their wider good”, Tovar Rojas explains.
Added to the foregoing is the idea of co-creating and building with companies affiliated with this entity, according to the manager of Compensor’s comprehensive wellness platform, which gives an account of the very serious work done with them, including for their employees. Their opinions are vetted, tested and taken care of in order to create a more complete offer with real value.
Wellness la carte is built for affiliate companies to connect their partners in a web environment, so that each person can subsequently configure activities and experiences within their individual plan according to their tastes. With this input, the recommendation engine is activated and creates a specific wellness plan for each individual, “So the list of emotions that a person with a passion for sports would see would be different from what someone who wants to travel through Colombia might appreciate,” Highlights the manager, which ends by pointing out, “We are sure that we have traveled on the right track and we will continue to advance in our quest to contribute to the well-being of the Colombian people.”
What is welfare: The legitimate interest of organizations has led companies to raise various questions regarding the role played over the years. Are we really interested in people? Do we want to meet your needs and expectations in the personal and work areas? Such questions have occupied Compensor since its inception and today, it is the protagonist of a structural transition in the way wellbeing is experienced in Colombia. A change that is associated with a cultural change in which activists participate, a new pursuit of well-being based on the recognition of the individual as an active actor who expresses what he needs and what makes him happy.