In Mexico, the beer industry is one of the largest, producing more than 105 million hectoliters a year.
Beer is a very popular drink in Mexico with a per capita consumption of around 60 liters per year.
The country’s best-known beer brands include Corona, Modelo, Tecate and Pacifico, which are exported to more than 180 countries.
Founded in Amsterdam in 1864, Heineken has grown into one of the largest and most well-known breweries in the world. Its founder, Gerard Adriaan Heineken, started the company with a vision of quality and commitment. Over the years, the brand has innovated in brewing and introduced cutting-edge processes and technologies. Its distinctive green bottle and iconic red five-pointed star logo are recognized around the world.
Heineken was also a pioneer in marketing strategies. marketing Creative and sponsored by eEvents like Formula 1 and the UEFA Champions League. With a global presence in more than 190 countries, the brand continues to be a benchmark in the beer industry, blending tradition with innovation to offer millions of people a unique taste experience.
The global beer industry has seen constant and significant growth over the years. Beer is one of the most consumed alcoholic beverages in the world and its production and consumption are affected influenced by a range of economic, cultural and social factors.
As for the production China leads the ranking as the largest beer producer, followed by the USA and Brazil. According to estimates, around 1.9 billion hectoliters of beer were produced worldwide in 2021.
In terms of per capita consumption, The Czech Republic is at the top with an average of around 142 liters per inhabitant and yearIn terms of total consumption volume, however, China and the USA are at the top due to their large populations.
The beer industry is also witnessing a growing trend towards diversifying beer flavors and styles, driven by consumer demand for more sophisticated and varied experiences. This has led to the popularity of craft and specialty beers, often associated with quality ingredients. and traditional manufacturing processes.
Additionally, the market for non-alcoholic and low-alcohol beers is seeing increasing demand, driven by growing awareness of health and wellness. In some countries, non-alcoholic beers account for a significant share of the overall beer market.
For his part The global beer industry continues to be a dynamic and constantly evolving sector. product diversificationInnovation in tastes and styles and marketing strategies marketing They are effective, continue to drive growth and adapt to changing consumer preferences around the world.
Beer Heineken has made the surprising decision to exit the Russian market, closing a chapter in its history in that country. The Dutch company has sold its business in Russia for the symbolic amount of 1 euro, completing its exit process that began in March 2022.
The manufacturer of Beer reported that the company has received all necessary approvals to sell its operations to Arnest Group, a Russian company in the branch. This step is associated with major challenges for large companies that want to withdraw from the Russian market.
Dolf van den Brink, CEO of Heineken, noted that this decision highlights the complexity of the challenges facing manufacturing companies. The attempt to withdraw from Russia is far-reaching. Heineken’s exit from the Russian market not only marks a shift in the dynamics of the beer sector in that country, but also reflects the strategic adjustments that global companies need to consider in their quest for expansion.