By Dr. TM Roh, President and Head of MX Business
I’ve worked as an engineer my whole career, and I’ve seen many innovations samsung Which has pushed the boundaries of what is possible with smartphones. Our mission is, and always has been, to create technology that improves people’s lives. Ten years ago, we set out to create a transformational technology by looking at something that all smartphones were synonymous with – a flat rectangular display. We asked ourselves a simple question: How can we have it all – a bigger screen and better portability?
We saw an opportunity to not only design a new shape, but to create new experiences that were never possible with a smartphone before. Overcoming many technological hurdles, we successfully introduced the first foldable smartphone in 2019 and have since changed the future of our industry.
Last year, we shipped about 10 million foldable smartphones worldwide. This is an industry growth of over 300% from 2020, and I anticipate this rapid growth will continue. We are reaching the moment where these foldable devices are becoming widespread and making a big claim in the overall smartphone market.
More importantly, the Samsung Galaxy Foldable has changed the way we use mobile devices and helped enable a better lifestyle for users across the globe.
As the lifestyle evolves, a new legacy emerges
The world is more connected than ever and is moving at a much faster rate. Work and play intermix, and the lines between the physical and digital worlds have blurred. Where we turn for work, entertainment, wellness and more has become a single place – our phone. As such, our users require a flexible device to meet their daily demands.
The Galaxy Fold and Galaxy Flip fulfill that mandate. Last year, 70% of Galaxy Foldable users turned to the Flip to help them see the world from a different perspective. Flip users like to own a device built for self-expression, whether choosing a bold color option for their device or taking photos in a new way with Flex Mode.
It’s a different experience with the Fold. Last year nearly one in three Galaxy Foldable users chose this ultimate productivity device, which has empowered them to do more through hyper-connected, personal computing. Fold users love the multitasking capability of the screen which doubles in size, so they can be more efficient and work faster.
Both foldable users have enthusiastically embraced the things we made. Their feedback is our biggest motivation moving forward, and so we are committed to this journey of exploring new possibilities for mobile innovation.
This year, we have progressed in every detail and opened up to new experiences enabled by these behavior-shifting tools. I’m excited to see people discover new ways to do more of the things they love with the new foldable.
Of course, this would not have been possible without open collaboration and a shared desire with our partners to continuously bring new innovations to the mobile category. We are working with industry leaders including Google, Microsoft and other carrier partners to expand the experiences that are possible across the foldable ecosystem.
Redefining what is possible for people everywhere
Three years ago, Galaxy foldables could be summed up in one word: radicals. Very quickly, however, it became clear that this groundbreaking, flexible design fit perfectly into the modern lifestyle. As a result, what was a novelty three years ago is now the preferred choice of millions.
In our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation isn’t just on what technology can do. It’s about what you can do. We’ve once again drawn our inspiration from the most important source – Galaxy users – to push the limits of the possible.
I can’t wait to show you the potential of our new Samsung Galaxy Foldable as the ultimate tool for both productivity and self-expression. Now, you can do a lot more than you thought, in one go, on one device.
Get ready to uncover your world.
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