H&M, again under the magnifying glass. The Swedish fashion distribution giant, number two in the world by turnover, has received a class action lawsuit in the United States from classaction.org, alleging Washing,
The Swedish giant has been accused of having clothes in his collection conscious choice “They are not sustainable or respectful with the environmentBecause they’re made from recycled polyester, a disposable plastic that’s likely to end up in landfills because mechanical recycling weakens its fibers.
According to Classaction.org, this method of recycling PET plastic bottles is “problematic in a number of ways.” In addition, the organization states that the collection has a higher percentage of synthetic fibers at 72% compared to the main H&M collection, which has a synthetic fiber share of 61%.
The association also notes that H&M is charging more for collections. conscious choice, The lawsuit states, “Plaintiffs relied on H&M’s false and misleading misrepresentations to purchase products at a higher price than alternatives that were not presented as conscious, sustainable, or eco-friendly.” goes.” The lawsuit reads, “Marketing teams should not state or imply an environmental benefit when it is negligible.”
H&M has been accused that the garments in its ‘Conscious Choice’ collection “are not sustainable or respectful of the environment”.
This is not the first time the Swedish legend has been accused Washing, Last August, the company received another class action lawsuit for misleading advertising and was accused of putting the Environmental Scorecard for sustainable products on the labeling and packaging of hundreds of clothing items with “false information that doesn’t match the underlying data.”
One of the examples exposed is a label that claimed a particular dress was made with 20% less water, when an independent investigation by a media outlet quartz Turns out the costume was actually made with 20% more water.
In addition, H&M was also targeted in July after the consumer authority in Norway raised concerns about the use of the Higg Index by some brands, including the Swedish chain. The organization described the use of the index on some occasions as “misleading and therefore illegal”.,
Last September, H&M acknowledged to the Netherlands Authority for Consumers and Markets (ACM) and pledged to “adjust or discontinue any persistent claims regarding its product or its website.” In addition, the group donated 500,000 euros to “causes committed to sustainability in the fashion industry”, with the aim of “compensating for their vague statements and not based on facts”.