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Thursday, December 2, 2021

How Josiah Johnson Became the King of NBA Twitter Jokes

Woodland Hills, Calif. Josiah Johnson makes most of his jokes in a cozy room in the back of his Southern California home. There is no complicated setup.

Room furnishings include sports books, shoe boxes, and a pale blue University of California, Los Angeles basketball chair from the time he played for the team. A thick brown sofa takes up more space. Above it is a painting of LeBron James in a Los Angeles Lakers jersey by former college basketball player Rod Benson. A photo of deceased rapper Nipsey Hussle hangs on a bed in a corner.

This is Johnson’s temporary office, where he posts most of the memes, funny pictures and videos used to satirize current events in sports and pop culture. His comic efforts have made him one of the most popular personalities on Twitter with the handle King Josiah54,

Johnson considers himself a modest social media company, where most of the work of watching live sports and posting about them is done with his feet up, iPhone in hand, comfy T-shirt and shorts.

“There’s no frills in just how I work and walk,” said Johnson, 39. “At the end of the day, social is what the name implies – just being social. How would you normally talk to your friends? Would this be a whole elaborate setup? No. It’s just a phone call no matter where you are , and to be able to use that technology to be able to communicate with the whole world.”

Anyone involved in #NBATwitter – the community of hoops fans who celebrate, and debate basketball everyday – has come across one of Johnson’s memes. He makes fun of references to well-known and obscure movies and TV shows. They even have a keen ability to find humor most serious situation, like vaccination status The sinister relationship between Nets guard Kyrie Irving Ya ben simmons and the Philadelphia 76ers.

“I’m sarcastic in a way that makes them laugh, but it will also make them think,” Johnson said.

Johnson, who is black, knows that his jokes aren’t for everyone — and he doesn’t care. He is often attracted to elements of Black culture that have not been appropriated, and thus can go over the heads of non-Black sports fans. Many of his memes are subtle references to shows specific to his own interests, such as the drama series “The Wire” or the sports movie “White Men Can’t Jump” (his father, Marques Johnson, is in the film).

Josiah Johnson said, “I’ve really built up a dedicated following with people, which I really appreciate.” “I’m almost 40, so I do a lot out of my alley. And that can be problematic for kids who see me as an old geyser. They don’t get a lot of references, so they I don’t understand why people are laughing at him.”

Locker rooms and movie sets featured Johnson’s early life.

He was a forward at UCLA in the early 2000s on teams that included future NBA players such as Matt Barnes, Jason Capono, and Trevor Ariza.

Johnson always had a unique sense of humor and a big, energetic personality, although he could be reserved and almost shy at times, said Steve Lavin, who coached Johnson at UCLA and is now a college basketball analyst. Huh. Lavin said Johnson brought up an authentic lighthouse in a high-pressure environment where victory was expected.

“He doesn’t have to say anything,” said Lavin. “It could be the expression on his face or knowing what he’s thinking. You can tell the mind was always at work.”

Johnson’s father also played for UCLA under John Wooden in the 1970s, and spent more than a decade in the NBA, mostly with the Bucks and Clippers. Johnson was close to the family of Marques Johnson’s Clippers teammate, Norm Nixon, and Nixon’s wife, producer and choreographer Debbie Allen. So Johnson spent several afternoons on the set of the sitcom “A Different World,” which Allen produced. Johnson’s mother, Jocelyn, was an extra.

Those experiences nurtured Johnson’s love for entertainment. He produced the Comedy Central animated sitcom “Legends of Chamberlain Heights”, which ran for two seasons. During the show, Johnson studied how shows such as “South Park,” “Game of Thrones” and “Insecure” used social media to build fan loyalty and nearly 100,000 followers on the “Chamberlain Heights” social media page. Followed that formula to assemble. It was this inspiration that created its own following of over 200,000 accounts across the country. Twitter and Instagram.

Read Also:  UCLA Football Will Have to Reorganize, Preparing for Pac-12 Opener Against Stanford

His content has caught the attention of everyone from athletes to filmmakers. LeBron James, whom Johnson has followed closely since learning he was sitting in his UCLA chair during a 2003 high school tournament, may be one of Johnson’s biggest fans. He often retweets Johnson’s jokes and mentions him using the goat emoji, a symbol of greatness. Johnson has one of James’s tweets printed and put on the shelf.

In 2019, Johnson posted a meme representing NFL players Antonio Brown and Josh Gordon as two characters from the thriller “Get Out”. The film’s producer Jordan Peele saw the tweet and replied to it.

“You win, Josiah,” Peele wrote in a tweet that Johnson printed on a T-shirt hanging in his closet.

“It really launches this thing where it belongs,” Johnson said. Peele followed him on Twitter, and the two communicated via direct messages. “I thanked people like me so much for giving me a chance to succeed,” Johnson later said, adding: “If I went to my agents and was like, ‘Get me with Jordan Peele,’ They’ll laugh in my face. But if I tweet something that might get Jordan Peele’s attention. I can have him come to me. So that’s what really opened my eyes, for social.”

Johnson’s social media content has led to many outdoor opportunities, including a podcast called “Outta Pocket,” which he co-hosts on Wave.tv. He has a writing role on the Netflix series “Colin in Black and White,” based on the life of former NFL quarterback Colin Kaepernick and produced by Kaepernick and filmmaker Ava DuVernay.

Johnson’s ascension coincides with the rise of content creators who post on social media and make money from almost every aspect of their lives. He said he sees the situations “as memes”. When something happens in sports or pop culture, Johnson knows where to look with two thousand clips and images in her photo album.

“At times, I’m like, ‘Hey, did I just see?'” Johnson said. “And it’s like, ‘Yeah, I did, so did everyone else. So I gotta get it out as quickly as possible.'”

He is known for his intelligence as much as for his speed.

“Josiah Johnson is one of those people who legitimately stalled the timeline,” said TJ Edshola, who leads the United States sports division, on Twitter. “When Josiah has a tweet, it’s always timely. It’s always hilarious. It’s always at the right time.”

Twitter has tied Johnson up with brands and pays him to appear on Twitter’s NBA show called “NBA Twitter Live,” which is hosted with social media company Turner Sports.

The NBA, with its bold personality and resulting drama, differs among professional sports leagues in the way it has cultivated a fan culture that regularly spawns instant-classic comedic moments that have been widely shared on social media. is shared.

“There’s always going to be something funny,” said Tyler Purrier, a close friend of Johnson’s and another popular social media personality. He is better known by his Twitter handle, dragonflyzones, a tribute to a character from the ’90s sitcom “Martin”.

Like Johnson, Purrier gained notoriety in the NBA news cycle by making fun of almost anything, or anyone. That humor element, Purrier said, puts the sport’s competitiveness in perspective.

“You can never miss the fact that it’s just a game. It’s just a game,” he said. “It’s a bunch of dudes in tank tops and shorts throwing a leather bag over an aluminum ring.”

That scene has made room for Johnson’s success.

“That’s where he’s mastered in this whole Twitter thing, he can reach a common ground and pull us in, and make us laugh there,” Purrier said. “And I think that’s the best way to use Twitter.”

World Nation News Deskhttps://www.worldnationnews.com
World Nation News is a digital news portal website. Which provides important and latest breaking news updates to our audience in an effective and efficient ways, like world’s top stories, entertainment, sports, technology and much more news.
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