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Friday, December 3, 2021

How KLOS 95.5 worked through the pandemic and was named Rock Station of the Year

After an unprecedented year due to the COVID-19 pandemic, the last thing the crew of KLOS (95.5 FM) saw was winning a major national radio award.

But the same thing happened.

The Culver City-based station won a Marconi Award for Rock Station of the Year on 10 November. Named after Italian inventor and Nobel laureate Guglielmo Marconi, the awards were established in 1989 by The National Association of Broadcasters (NAB).

“A Marconi Award is like the radio equivalent of an Oscar for Best Picture, so it was a true honor to be nominated and of course to win,” KLOS program director Keith Cunningham said during a recent phone interview.

Back in 1991, the station scored Classic Rock Station of the Year, and its “The Mark and Brian Show” hosted by Mark Thompson and Brian Phelps won Major Market Personality of the Year. But since then? Nada.

“Cliche as it is, I was really hoping to just ride out the nominations and squeeze as much joy out of it as I could, but I just found out that we got the award,” Doug “Slgo” Roberts , said the KLOS assistant program director and music director during a separate phone interview.

Roberts said the recognition is even more endearing because the KLOS crew has worked hard to connect with audiences and play an eclectic rock playlist for Southern California listeners.

“I believe one of the reasons we have won Marconi is because of the work we have done during the pandemic,” Cunningham said. “We were committed to being live and local and in studio while taking all necessary precautions. We made calls, song requests and we supported first responders with food drops and through our ‘Heidi & Frank’ morning show, we created a website called Stay Open LA that supports small businesses open during the pandemic. was dedicated to supporting.

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“We recognized that we had some responsibility – with us being a radio station and media outlet, we were given the designation of being essential workers – so we took it seriously and we wanted to support everyone, in any way we could. We could do it.”

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