Christopher Palmery | Bloomberg
Walt Disney Co. adds Disney + and ESPN + to its Hulu + Live TV product and increases the price by $ 5 per month, bringing Disney +’s flagship streaming service to millions of customers at a time when growth is slowing.
Effective December 21, the changes bring the price of the ad-free version of Hulu + Live TV up to $ 76 per month and up to $ 70 per month for the ad-free version. Disney + and ESPN + cost $ 15 / month together if purchased separately.
Hulu + Live TV is an online cable TV alternative offering over 75 channels like CBS and CNN. In early October, he had 4 million subscribers. The regular Hulu, which includes original programs like The Handmaid’s Tale, had 39.7 million subscribers. It starts at $ 7 per month.
Disney is taking a three-pronged approach to the US streaming market. The Disney + service has both classic children’s films and new programs, for example, based on characters from Star Wars and Marvel. ESPN + is the company’s sports service that includes student sports, hockey and boxing. Hulu is his general entertainment service.
Live streaming products, which cost about the same as traditional cable TV kits, are not as popular with consumers as offline streaming services like Netflix.
Disney + was initially a wild success, growing to 118.1 million subscribers in October. But last week, the company reported the lowest number of Disney + subscribers since launching the product two years ago.
More stories like this can be found at bloomberg.com.
© 2021 Bloomberg LP