The National Markets and Competition Commission (CNMC) published this week a report on the management of communications on price changes in electricity supply contracts. According to this study, 19 marketing companies comply with current regulations, but seven of them stand out for their best practices in transparency. And precisely in this list, Iberdrola Clients is highlighted as the company with the best practices.
The claim that the best energy is the one that is not consumed is the claim that Iberdrola has been sending energy-saving messages to its customers since last year, a program in which it has been able to ensure that 3.2 million people benefit from an average savings of close to 5.5%. Thus, the electricity company sent more than 139 million communications through notifications with advice to reduce energy consumption without rejecting the comfort of homes. The recommendations are personalized thanks to an intelligent algorithm that can estimate the energy expenditure corresponding to your appliances, heating, and lighting, data that is also compared to that collected from houses with similar characteristics, which allows you to be alerted about bad usage habits. The company sends its messages through SMS and email, but also its free applications and services such as Smart Assistant. The campaign started in the autumn of 2022 to detect the exponential increase in gas prices due to the war in Ukraine, and, thanks to the good results achieved, it is now continuing over time for all its clients.
Iberdrola customers play an active role in the energy transition thanks to the implementation of these savings tips, but also to the opportunity provided by this information to learn about other sustainable savings opportunities, such as in the installation of solar panels, the commitment to aerothermal energy, or the insulation solutions offered by the company.