In the eighth edition of the measure, called “Trust: The Daily Challenge to Be Better Companies”, Samsung was ranked as the only technology company in the top 10 positions.
Once again, Samsung Electronics Chile is one of the most trusted companies according to the ICREO ranking, a measurement developed by the consultancy Almabrands and which seeks to measure the trust of users in companies in Chile.
In the eighth edition of ICREO 2022, called “Trust: The Daily Challenge to Be Better Companies”, Samsung was ranked third and ranked as the only technology company in the top 10 positions. Firefighters and Google were in first and second place, respectively.
Companies were classified by users based on axes such as transparency, responsibility, empathy, support and closeness. As a result, this new measure is in line with the progressive increase in confidence in companies seen in 2021, a trend to which the rest of the categories are added.
Care and concern are among the most valuable qualities in a broader attitude towards people and the home, which determines trust in brands and companies. This is combined with another important companion in everyone’s daily life: technology and access to content in new formats.
“It fills us with satisfaction to be highlighted at ICREO 2022 as it measures the most valuable attribute for a brand: the trust of our consumers. At Samsung we have always focused on a positive and innovative brand experience, including Our technology, customer service and shopping experience are embodied. This conviction, which is present in everything we do, has fueled this recognition”, commented Anita Carrolls, Marketing Director, Samsung Electronics Chile.
The ICREO Study is a trust index developed by Almabrands since 2014, which seeks to provide a comprehensive view of trust analysis, helping companies and organizations in its measurement and management.
Its current version was made between July 5 and 19 this year through an online survey of the universe of 2,884 matter. In total, 48 categories and 333 brands were measured.