Of the four best-selling phones in 2023, four are from Apple, and Samsung’s S23 was the sixth best-selling phone in 2023. A priori, these numbers suggest that the Californian company is well ahead of Samsung, but if we stop analyzing closely due to the Data, the situation is not so clear because if we analyze the next moves of the Japanese company, it could leave the Californian company KO.
Samsung has a small catalog
In recent generations, Samsung has somewhat abandoned Gama Media and Gama Media Premium, leaving large gaps in its catalog. Its renunciation lies not only in the volume of mobile phones but also in the price. However, it seems that Samsung wants to Fix this issue with the launch of the S23 Edition, a phone with fewer features than the top-of-the-line Galaxy.
If we look at the Samsung catalog, we find a multitude of holes. Specifically, we see a good catalog at the top and then find a gap up to the A54 smartphone. In the middle, we have nothing, Samsung?
Samsung has partially abandoned a previously dominant market segment and is trying to gain market share in other areas, such as the premium range with the S23 and the folding model. However, with the launch of the new device, i.e., the S23 edition, Samsung can do a very interesting thing, which is steal a lot of sales from the iPhone 13 and iPhone 14, as the lack of a device in this space has resulted in the third and fourth best-selling phones of 2023 coming from Apple. The success of the iPhone 14 isn’t because it’s a good device, but because it didn’t have any direct competitors to take away market share.
Samsung’s level of personalization extends from you to iOS
Samsung’s customization layer has evolved the most over the years. A few years ago, the level of customization before the current one was a real issue, but in 2023, we can say that is the case with the second-best software on the market.
Nowadays, A user interface It’s a very good customization layer, one of the ones that updates best and even updates on some mid-range phones up to four years old. Hardly anyone offers this, and it is only a year behind Apple.
If you raise our prices, you’re ahead of Apple
Samsung has made a brilliant move by launching the View Infinity S9 at a similar price point to Apple’s Studio Display but with more new functions and features. This has caused many buyers to choose this product and not the Apple monitor from the first moment of its launch.
However, the same has not happened with mobile devices, especially with a 17% price increase from one generation to the next. While the increase in the price of all components due to inflation and the supply chain doesn’t help either, Apple really takes the mania of launching a product with small novelties and raising the price a bit.
Samsung mustn’t make that mistake again if it wants to overtake Apple
In conclusion, we cannot end this article without talking about the great success of the S23, such as the launch of the snapdragon. This type of microprocessor represents success, energy efficiency and high performance. Proof of this is that the S23 Ultra is among the top five best-selling devices of 2023.
Now it seems that Samsung wants to launch a new generation of microprocessors Exynos 2400 in collaboration with AMD. This is something I understand as an Apple fan, but I disagree as Exynos processors are not at the same level as Apple processors or Qualqumm processors. Certainly the combination of Samsung and AMD will produce a very good processor, but perhaps Samsung should further develop its processor technology before incorporating it back into its top-of-the-line devices. Sales have spoken up and it’s always good to hear that.
