Improve Communications, in partnership with CCK and Ketchum Brasil, announces that it is now responsible for the Samsung Ads account, the advertising arm of Samsung Electronics. This department is in charge of connecting brands with Mexican consumers.
From now on, Improve Communications will be in charge of executing the Samsung Advertising brand positioning strategy at the local level, with the agency operating in a 360 format. This includes strategic planning, media expansion, event management, content production and brand activation.
In this regard, Caio Bamberg, CEO of Ketchum Brasil, explains: “Since 2020, we have strengthened our position as a leader in reputation strategies. The presence and role of Samsung ads in Mexico, as well as in Brazil, marks an important milestone for the advertising sector. We did this by consolidating the work of Ketchum Brazil and Improv in Mexico as a communications consultant. Through reputation building and management, they go beyond public relations. It is through customizing content for the media, with strategies aligned to the profile of the audience we seek to attract to the Samsung Advertising brand in Latin America.,
Samsung Advertising provides secure, efficient and premium advertising solutions on Samsung Smart TVs with incremental scale and reach. especially for the audience streaming, based on proprietary and exclusive data on content consumption habits on these Smart TVs. The division is a gateway for brands that want to discover, connect and interact with viewers who consume both linear TV channels (open or paid). In addition platforms streamingservice applications or even games.
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The business unit, which already operates successfully in the United States, Canada, Europe, Australia, India and Korea, launched operations in Brazil and Mexico last year. According to Claudia Benvenuti Canutti, Head of Marketing, Samsung Ads LATUM, the choice of Ketchum Agency in Brazil and Improv Communications in Mexico is due to their trust, innovative positioning and ability to deliver a holistic and holistic business vision that delivers Company needs at this time of go-to-market in the region.
“With the innovative communications proposition for Samsung Ads, I have seen firsthand the strategic capability and level of agency professionals who have everything it takes to ensure that our business enjoys a high-impact presence in the advertising industry , even be a key. Our role in educating the Mexican market about the universe of CTV advertising. The more the market knows and understands about this new advertising landscape, the faster the mindset of media communication and investment will change”, explains Canutti.
With regional coverage, Improv has over 25 clients across various lines of business in both Mexico and Latin America.