Lynsey Snyder-Ellingson is the head of In-N-Out Burger, one of the Forbes 400 Richest People and the bass player in the rock band.
She, along with some of her colleagues, will perform at the House of Blues Anaheim on Friday, October 15, as part of an event called Rock 2 Freedom, which will raise funds to combat drug addiction. Snyder-Ellingson, who is also into drag racing, is planning a car cruise in January for one of her other reasons, to combat human trafficking.
Both events will benefit the Slave 2 Nothing Foundation, founded in 2016 by Snyder-Ellingson and her husband, Sean Ellingson. The Foundation raises funds and directs it to organizations that combat both substance abuse and human trafficking. According to a news release, in 2021, it awarded 96 grants totaling $1.7 million to nonprofits in seven states where In-N-Out has restaurants.
This weekend’s concert falls in National Substance Abuse Awareness Month, January’s car cruise will take place during National Slavery and Human Trafficking Prevention Month.
“We’re focused on two different things, but they really overlap a lot,” she said this week in a phone interview from her Glendora home, which is where the company was founded in 1948 by her grandparents. was done.
According to Todd Gorton, manager of the In-N-Out Burger Foundation’s community engagement department, Snyder-Ellingson came up with ideas for both events.
“She is incredibly creative and loves to raise awareness and find new ways to connect people,” he said in a separate phone interview. “Rock ‘n’ roll just makes sense.”
Rock 2 will take place in the Main Room and Foundation Room of the Freedom House of Blues. This will include a performance by In-N-Out’s “family band,” a .48 special, with Snyder-Ellingson on bass and her husband on lead guitar. Most of the other members are from In-N-Out management, and their rehearsals are built around their work schedules.
“We all work full-time, so we cram it in whenever we can,” Snyder-Ellingson said in a phone interview. “Usually we do ’90s alternative, classic rock, some new stuff.
“When I say new, I mean the last 20 years,” she said.
As well as the musical era, the group’s repertoire is focused in terms of its content.
Snyder-Ellingson said, “Almost every song has some sort of connection to substance abuse or drugs, so it’s very relevant.”
Other bands on the bill will share the message, she said. They are the Long Beach hard rock band LAW, opposite Jacob Novell and the alt-rock band HU3M3N.
According to Snyder-Ellingson, In-N-Out restaurants have canisters on their counters so that walk-in customers can donate, but House of Blues concerts have a unique way of reaching the public.
“Many of our incidents have been low-key, where the public has not been made aware of them,” she said.
Snyder-Ellingson has a high profile in the business world and was recently listed by Forbes magazine as the 400 wealthiest Americans for 2021. She doesn’t make a lot of personal appearances, but is known to staff nearly 370 In-N-Out restaurants. In June, she was the top-ranked restaurant leader in a survey of employees by the jobs website Glassdoor.
The staff take notice when she enters a restaurant.
“Sometimes one person notices and then it starts trickling through the employees,” she said. “They try to make everyone look casual without looking obvious, but they still look obvious.”
rock 2 freedom
Where: House of Blues Anaheim, Downtown Disney District, 400 W Disney Way No. 337, Anaheim
When: Friday, October 15 at 7 p.m. Doors open at 6:30 PM
COVID-19 restrictions: Clear bag policy in place. Attendees must provide proof of a negative COVID-19 test result within 72 hours of the event or complete COVID-19 vaccination. houseofblues.com/safety-guidelines