Apple’s iMessage has a well-documented history of tearing people apartBased on whether they are an . are using it or phone. But the problem is now bigger than just looking cool in our group chats.
Over the weekend, The Wall Street Journal published a story detailing how this distinction between green and blue chat bubbles has created social pressure among teens and young people. The blue and green bubble debate highlights a widespread problem across the industry: There is no single, modern texting standard that works across all phones., is the closest option.
Google is championing this messaging platform, which is packed with iMessage-like features like typing indicators and read receipts, by working with carriers to make it the default option on most Android phones. This is a step forward in making messaging more uniform across the wide variety of Android devices that exist. But it still doesn’t fix the problem highlighted by the Journal of Improving Compatibility between iPhone and Android phones.
As one of the biggest players in the mobile phone industry, Apple can undoubtedly do more to help establish a more consistent texting experience across all devices. But the question is whether it is in the interest of the company to do so. Apple often positions its control over iOS as a selling point for consumers, and moving away from iMessage could jeopardize that.
Apple has yet to respond to CNET’s request for comment, and Google pointed us to several tweets from Hiroshi Lockheimer, its senior vice president for Android, in which he used “pressure and bullying” to lock down users. Criticized Apple for using
However, Apple can make some changes to solve this issue, the way it brought limitedUsers in iOS 15
Supporting RCS in Apple’s Messages app, even a little
Starting with the most obvious, it may be time for Apple to consider RCS support in iOS 16. In addition to RCS with many iMessage-like features such as typing indicators, advanced group chats and encryption, Apple has a history of adopting open formats followed by Apple. They have spent a few years in development.
for example,And instead waited until the Qi standard reached widespread adoption before integrating it into the iPhone 8 and iPhone X in 2017. It even intended to make its own Qi-based AirPower wireless charger, but instead held back until 2020 to sell its own. ,
Apple doesn’t even need to fully support RCS for it to make a difference. It can keep non-iPhone messages green and relies on iPhone-exclusive features like, which uses the iPhone’s Face ID to create facial animations to keep Apple loyalists engaged. But supporting a few key features will go a long way in allowing for a smoother communication experience while keeping a degree of that Apple exclusivity.
It could also allow encryption between messages regardless of platform, especially since Apple has been a public defender of user privacy. One reason would be that the company alone should adopt RCS.
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Improve how Apple’s Messages app sends and receives SMS
If iOS isn’t going to have RCS support, Apple can make sure its Messages app is making the most of the limited bandwidth available within SMS and MMS.
Perhaps when sending photos and videos over MMS, which was never designed for the double- and triple-lens cameras on the phones we have today, Apple’s Messages app may suggest sending an iCloud link instead of a seriously compressed picture. which is no longer recognizable. It can work the same way that Google Photos currently does, where you can select multiple photos and generate a web link to share with your friends or family members.
And perhaps, just as Apple recently brought a version of FaceTime to the Web for Android and Windows users, maybe it can create a version of iMessage that’s viewable on the Web. This could benefit its existing iPhone customers who want to access iMessage from a Windows PC or Chromebook, while allowing Android phone owners to view messages and other shared content in the same way as an iPhone user. The idea would still be annoying for Android users, but it’s better than getting texts out of order during fast-flowing group chats.
Create iMessage for Android
One of the most surprising revelations of the last yearThis was how Apple actually discussed making an iMessage client for Android back in 2013. But Apple executives balked at concerns about the competition. The prospect of Google buying WhatsApp worried Apple, and the company also feared that bringing iMessage to Android would make it easier for iPhone owners to switch to Google’s phone platform, as the WSJ story reported. has gone.
But a lot has changed over the years, including Facebook’s purchase of WhatsApp instead of Google. Although Apple has open-sourced some of its products such as FaceTime, it also relies on its services to lock down iPhone customers.
On the other hand, bringing iMessage to Android could instead attract more customers to Apple’s iPhone ecosystem. It’s a strategy that worked back in the 2000s, when the launch of iTunes on Windows significantly increased the customer base for Apple’s music store. Sure, it might convince some iPhone customers to jump ship and, But it could also help Apple reach a wider audience by exposing Android users to its products and services.
What do you think about iMessage’s green bubble? Do you want RCS to come to the iPhone? Or do you rather know everyone who just uses iMessage? Talk about it in the comments.