Their Chinese-Mexican company JAC announced the adjustment of the prices of its cars that it sells in Mexico, which could reduce up to 97,000 pesos since it was discussed: given the healthy conditions and macroeconomic optimism, the regularization of supply in the supply chain and a rate competitive exchange that allows lower costs.
This was announced by Isidoro Massri, director of JAC Mexico when explaining to The Economist that the automaker reinforces its commitment to Mexicans through a price adjustment from 20,000 to 97,000 pesos depending on the car.
“It is not a question of promotion, subsidies or lower prices for more to sell,” he commented in an interview, but rather. the prices rose in the previous three years due to the macroeconomic situation, supply chain, logistics, and chips, due to the exchange rate.
He explained our situation: where we have a plant and we assemble everything, we do not subsidize any tariffs, and we have a high exchange rate, regularized supply chain and we have products available in agencies and regularized containers, therefore, “The correct thing is to reduce the cost of repositioning the product with the correct price, given the macroeconomic conditions, which we blamed when they rose,” added Massri.
After completing 6 years of presence in Mexico, JAC maintains three-digit month-to-month sales growth, which is why it forecasts 2023 with sales of 22,000 units, without the impact that could come from price adjustment.
The director of JAC gave the example of the Frison T8 truck that cost 527,000 pesos and will now sell for 462,000 pesos in Mexico, because “we are a company that operates according to demand, we are flexible, we can change the model. In the 5 production lines, which already has a series of 18 models in Ciudad Sahagún, Hidalgo plant”.
When asked about the fierce Chinese competition and the introduction of electric units, Isidoro Massri assured that the Mexican automobile industry is rapidly transforming. “Competition is healthy and will allow us to be better and what we see in the future is the transformation towards the electricity market.”
He added: “We are super prepared to have an electricity market that is missing is the offer, but there is more and more information, the customer accepts more electric products, and we want to be there to offer and put Mexico on the mobility map”.
In JAC We have products both in the agencies, in the plant and assemble, and served in “Justin time”. “This is not a marketing campaign but a specific repositioning of each model, which falls between 20,000 and another 97,000 pesos,” the manager clarified.
