The event, scheduled from January 24 to 28, attracts experts from the so-called smoke-free industry, and in the context of Latin America, it is the first major event of the year for professionals in the sector.
Bartlett told the national press of its importance, describing it as a forum where “connections are made, ideas are shared, and new opportunities are explored in the dynamic field of tourism.”
Likewise, he reported the high-level meeting he will hold with the general director of Grupo Piñero, the operators of hotels and resorts in Bahía Príncipe.
During his stay in Spain as the head of the Jamaican delegation, he will also attend the opening ceremony of the event, led by King Felipe VI and Letizia, as well as a special reception for tourism ministers at the fairgrounds.
Among the spaces for exchange, the welcome reception offered by Zurab Pololikashvili, secretary general of the World Tourism Organization (UNWTO), and Sergio Díaz-Granados, executive president of the Development Bank of Latin America, stood out.
Regarding the tourism potential of Jamaica, the minister pointed out the many interests in terms of investment for the country, which is expected to receive more than three million visitors this year.
FITUR serves as a valuable platform to showcase the country’s offers, strengthen partnerships, and explore avenues for sustainable growth, said Bartlett, referring to the planned discussions with Edelweiss representatives. Air, a Swiss airline, and Sunwing Vacations, in Canada.
To finish his commitments in Spain, the Jamaican owner will attend the traditional Inverotel Business Breakfast before his return, with the aim of sharing knowledge about the nature, food, culture, and lifestyle of Destination Jamaica