JLR, is not abbreviated to jaguar landrover, As the brand’s CEO explained to us Luis Antonio Ruiz In Madrid meeting with the special press. It’s about the new name of the English brand, bursting with a bold strategy that aims to differentiate it from the competition and from what it was until now.
From the announcement of this new course at the end of April to the confirmation that it has been brought to the new logo this week, which you can see in this information, there are various versions about the future (already out of date ) ) will be like the brand. How Land Rover and the new JLR face the future. That’s why nothing is better than answering four key questions.
What is the name of Jaguar Land Rover now?
What we used to know as Jaguar Land Rover is now just JLR. This is not an abbreviation, but a brand new name with the logo that you can see in this info. is to restore itself as the goal luxury car manufacturerEspecially electric for some brands that will only sell models with that propulsion from the start.
How many brands will it have and where is Land Rover?
Four. From now on, JLR incorporates four brands under its identity at the commercial level. Are Range Rover, Jaguar, Defender and Discovery, One of the deciding factors has been the search volume on Google, where it showed that most searches for these models were with these names, except in the case of Discovery.
land Rover vanishes commercially, as would his logo on the cars. This manufacturer has remained and continues to support the technology of cars with its great experience in the world of off-roading. The idea is to start a transition towards what the new brand calls “modern luxury”, where not only does the car need to be luxurious but so must the overall consumer experience.
What is your brand-by-brand new model strategy?
A type of animal. It becomes a 100/100 electric brand and is once again “affordable to only a few”. This means their prices will easily exceed 100,000 euros and all their new models will be electric. The first we’ll see in early 2025 will be a four-door GT with more than 500 CV and more 700 kilometer autonomy, Then two more new models would follow, one every six months and all built on the new JEA architecture exclusive to Jaguar.
range Rover. Both the Range Rover and its sportier variant will be called Sport Fully Electric by 2025, They will be positioned as luxury SUVs and will have plug-in hybrid versions by 2030.
rescue and search, The two brands with more domestic business of the group will also evolve towards more luxury and total electrification, but more slowly. In fact, they will keep their combustion engines with electric support until at least 2030, because with an autonomy of 100 kilometers in the PHEV variant, they are very useful. then they will be electric vehicles,
What will happen to the dealers and network?
JLR Distribution Network This new strategy undergoes a remarkable transformation without canceling any concessions. In total, the network will be made up of 35 JLR dealers and five Jaguar agents in Spain. I already commented that Jaguar is for a few customers, hence the small number.
they are going to make Approved Centre, Points of sale that have now been converted to sell pre-owned brands at reduced prices. And, in addition, the network will gradually engage in sustainability measures in pursuit of the objective of being carbon neutral in the year 2039.