In the middle of the year, conditions have already begun to come to light despite the inflation that has completely affected the Mexican economy. This May 25, the eighth edition of Julio Regalado began in Soriana, one of the most popular of the seasons.
“With July at your side, everything is a gift”, the slogan for this 2023, announced Jesús Lorente, General Director of Self-Services Soriana, who also highlighted the “crusade against inflation” carried out and rising. in the price of the country.
What will Julio Regalado look like in 2023?
There will be virtual and physical offerings in Julio Regalado Photo: Grupo Fórmula
Julio Regalado discounts started on May 25th and until July 31st of this year, that is, discounts, special promotions, and exclusive items will be provided to users for 60 days.
In addition to the 3 for 2 and 2 for 1 offers that apply in shops, Julio Regalado has a plan against inflation and high costs (PCIC) which will try to keep the price of 24 basic products on the market.
“All customers can see these 24 products we have at a price every week and they will have a small display at the entrance of the store,” he explained.
This year, the so-called ReLocos Prices will be announced at which “they will maintain a very high level of protection, very heavy, during the 60 days of the war,” he said.
The website will feature approximately 8,000 exclusive products that can only be purchased through the Soriana.com digital platform
The Julio Regalado offers in all Soriana HÃper, Soriana Súper, Soriana Mercado and Soriana Express stores and will be available in various existing products such as displays, wine and spirits, beers, new products and tools, to name a few.