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Thursday, August 11, 2022

Kraft Macaroni and Cheese Changes Its Name to Kraft Mac and Cheese

Kraft Macaroni and Cheese is dropping three letters from its name.

The world renowned instant noodle company announced that it has changed the brand name to Kraft Mac & Cheese after 85 years of business.

The macaroni and cheese giant revealed in a press release on Wednesday, June 22, that the name change is part of a “new brand identity,” which includes a new logo and a “noodle smile” depiction.

The brand maintains its signature blue and red colors while its typography, photography, iconography and packaging are all updated.

Kraft Mac & Cheese explained that the name change was made to reflect the way customers referred to the brand as “organically”.

“We know that people are not taking comfort food as a guilty pleasure. They are positively accepting comfort, saying yes to feeling good, saying yes to taking care of themselves. ,” Kraft Mac & Cheese Brand Manager Victoria Lee said in a statement.

Lee continued, “Kraft is a familiar, crave-worthy, positive addition to Mac & Cheese, what makes it so special and iconic to millions of people around the world, and our new look is a reflection of how our brand stands.” What does that mean for our consumers.”

The rebranding is already visible on Kraft Mac & Cheese’s social media accounts and website.

Customers can expect to see the brand new packaging on store shelves starting in August.

Kraft Foods introduced Kraft Mac & Cheese in 1937 during the Great Depression.

Over the course of eight decades, the brand became a renowned American comfort food.

The Kraft Heinz company owns Kraft Mac & Cheese and reports that more than a million boxes are sold every day—which has helped the company make billions.

Kraft Foods introduced the household staple in 1937 during the Great Depression.
Getty Images

According to published earnings results, the food giant generated $6 billion in net sales during the first quarter of 2022.

The Kraft Heinz report did not provide a breakdown of how many of those sales were tied to Kraft Mac & Cheese and its other 23 brands.

Those brands include Kraft Singles, Heinz, Oscar Mayer, Ore-Ida, Classico Pasta Sauce, Velveeta, Smart Ones, ABC Indonesia, Capri Sun, Wati, Kool-Aid, Weight Watchers Heinz, Jell-O, Philadelphia Cream Cheese, Golden Huh. Circles, Lunchables, Pudliszki, Maxwell House, Gray Poupan, Master Soy Sauce, Honig Soup, Plasmon Baby Food and Quero Condiments.

World Nation News Desk
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