Hooks took seriously the important presence of the Latino population in the US and released the first store for Hispanics in Houston.
In particular, the supermarket Southbelt/Ellington serves 50% of Hispanic-Latin clients, the company said. The main character of the construction is everything signed in Spanish and English, and the assortment is filled with products aimed specifically at these buyers.
OVER 900 NEW PRODUCTS
In general, there are more than 900 new products including 17 types of freshly cut cheese (such as cojita dry, pandero, asadero, oaxaca, and crema menonita) or a selection of freshly made tortillas.
The section is also noteworthy for freshly squeezed juices from green smoothies to spicy mango and a selection of cut fruits.
This Kroger supermarket also serves a selection of seasoned meat like grilled and pickled chicken, as well as ceviche prepared in-store, a spicy mix of seafood and vegetables marinated in lemon juice, which also offers a variety of flavors, including one made with coconut. The ceviche, store representatives note, is only available at this location for now, but Kroger intends to roll it out to other stores.
In the agricultural products section, there are two Hispanic Specialists: guava and cactus. The store also offers a selection of chicharrones sweet bread, tres leches cake, and regional sweets and ice cream.
“As we develop the design and marketing plan for this newly redesigned store, it is important for us to create an experience that includes all customers at the same time. promote vibrant Hispanic culture formed by many of our customers in this store,” said Shayna Barrett, Kroger’s corporate affairs manager. “Throughout the store, there are carefully selected touches of Mexican traditions, flavors, and customs,” she added.
This determined entry by Kroger into Hispanic gastronomy also seeks to face competition from other giants such as HEB and La Michoacana
Undoubtedly, this determined entry into Hispanic gastronomy also seeks to face competition from other giants such as HEB and La Michoacana.
In particular, HEB has developed a unique Hispanic-Latin supermarket concept: Mi Tienda. The popular branch has two locations, one of which is within walking distance of the new Kroger store, pick up The Cron. For its part, La Michoacana is the largest Hispanic supermarket chain in Texas with more than 140 stores throughout the state, most of which are in Houston.
