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Monday, December 6, 2021

Kyle Larson and SLC Promotions Named New Promoters at Silver Dollar Speedway

CHICO – Chico Motorhead enthusiast Dennis Gage has promoted a number of events in Northern California for nearly 40 years. Gage, 72, has raced sprint cars since the age of 16 and has been a key promoter at Silver Dollar Speedway for the past 10 years – before helping out with the programs for 30 years. When Gage signed a contract three years ago to continue promoting the event at Silver Dollar Speedway, he knew it would probably be his last.

Gage said he had been contemplating retirement for several years. After a starting person had trouble qualifying for promoter position with Fairgrounds, three-time World of Outlaw NOS energy drink sprint car champion Brad Sweet contacted Gage and negotiations proceeded. Sweet spoke with his brother-in-law, Kyle Larson, the 2021 NASCAR Cup Series champion, and with regional racer Colby Copeland both became extremely interested in taking on the role of promoter.

Gage knew the group was qualified, had the resources, had the energy, was equipped to tackle the race track locally and knew they would be a great asset to the Chico community.

On Saturday Silver Dollar Speedway announced in a press release that Gage, which also runs Marysville Raceway, is officially retiring from his position as Silver Dollar Speedway promoter. Larsen, Sweet and Copeland have teamed up to become the new promoters of Silver Dollar. Speedway as part of the newly formed Sweet Larson Copeland promotion.

NASCAR Nationwide Series drivers and Northern California products Brad Sweet, left, and Kyle Larson at the 2013 Gold Cup Race of Champions at Chico’s Silver Dollar Speedway in September 2013. (contribution photo)

Sweet Larson Copeland Promotion has promoted several races in Northern California, but has never taken a full lease on the race track. The group plans to revamp the area of ​​the speedway between the entrance and the grandstands, adding live music and a community-themed event funded by a local charity each week. It also plans to add to the Gold Cup experience while keeping many existing traditions alive.

SLC Promotion’s press release said the group will attend a Promoters’ Workshop in Reno, Nevada in December to “strategy to stimulate the 2022 race schedule.”

“The Gold Cup used to be huge. 410 racing in California has kind of struggled lately, so the incident has seen a direct hit. Our goal is to rebuild that kind of thing,” Sweet said. “Help re-create 410 Racing, provide a great venue for racers and help build the Gold Cup back up. Provide the fun experience and atmosphere that fans will remember and enjoy. We are young, enthusiastic And we have so many great ideas.”

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Sweet, who races with Outlaw World, mentions how he and Larson have seen many different successful events across the country and at the raceway at Chico’s are things the three want to implement.

“We want to maintain some of the traditions that helped create the Gold Cup Gold Cup, so it’s definitely a balancing act,” Sweet said.

With Larson & Sweet focused on their respective full-time racing careers, Sweet will oversee day-to-day operations at Silver Dollar Speedway, and will be general manager promoting events at the weekly races at Copeland Speedway. Copeland will serve as a liaison between promoters, drivers and fans. Sweet also mentioned that track announcer Troy Hennig would also play a bigger role in previous years.

“Troy is a very important part of Silver Dollar Speedway. He has invested a lot of his life work and time at Silver Dollar Speedway so we are very excited to be working with Troy very much,” said Sweet. Taking all the advice and we’re going to give him a position where he can spread his wings and fly a little more. I think he’s someone who knows what race fans are looking for, has a great reputation and is a huge fan. ,

Sweet, 35, grew up in Grass Valley, while Larson, 29, grew up in Elk Grove. Copeland, 29, grew up in Roseville and has promoted several recent races at the nearby Cycland Speedway. Larsen & Sweet have a combined 14 sprint car victories on the dirt track in Chico, less than two hours from their respective hometowns.

“Even though you think you’re doing it, you didn’t have the same energy level as when you started it. I’m excited because these kids bring it up. They want to do stuff, they want to do it right.” They’ll spend money to get it right,” Gage said. “Those are the things that’s going to make this place better, that’s going to make it more exciting, that’s going to make it more attractive. They’re going to put more money into the community. Those are all the things that are going to make this place better.” The situation is going to be positive.”

Sweet said he and his team know they have a lot of work to do and that not all of their ideas will happen overnight.

“We’re going to start at the beginning and hopefully work our way to the top,” Sweet said. “They’ve given us a chance to go out and prove ourselves and as long as we’re doing our job, the lease terms are going to be too long if we can hold off the end of the bargain. I think we’re all the same thing.” want.”

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