RUNNEMEDE, NJ ( Associated Press) — LeBron James may be on the verge of setting another record.
And someone has to pay a lot of money to make it.
A unique Gems trading card – dubbed the “Triple Logoman” – is up for auction this month, with some believing it to be the most expensive card ever sold. The current record is $6.6 million spent for Honus Wagner trading cards last year.
The Wagner card is over 100 years old. James Card is part of Panini’s 2020-21 “Flawless” collection, and features NBA logo patches from three of his jerseys, each from his time with the Cleveland Cavaliers, Miami Heat and Los Angeles Lakers.
“This card is like no other card in the history of the industry,” said Ken Goldin, founder and executive president of collectibles marketplace Goldin, which is auctioning the cards this month. “Usually, it is the old vintage cards that are very valuable. …but never really been such a popular card before it was pulled from a pack.”
As of Wednesday afternoon, the bidding stood at $1.7 million. The auction continues till June 25.
Panini scored only five “Triple Logoman” cards, and James’ stands out as the only player to feature three patches. The hunt was frenzied, with even rapper Drake getting involved and James Card buying the pack with the hope of landing.
The card was received earlier this year, and Goldin got the rights to handle its sale.
James can already say that he has been the featured athlete on the highest priced basketball trading card in history. A card from his rookie season sold for $5.2 million last year.
“It’s got a fair shot of passing $5.2 million,” Goldin said. “It’s, to me, a coveted card, and if it can break that record, it shows people how valuable business cards can be and it’s not 100 years old. I think it really is. That’s encouraging people to go to their local stores, go to their hobby shops, go out to Target and Walmart and buy packs of cards and open them trying to find the next Golden Ticket.”
2 on the NBA’s career scoring list, and is on pace to overtake Kareem Abdul-Jabbar for the top spot next season.
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