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Saturday, December 03, 2022

LG and El Ganso join forces to take their stores to another level: Windows with TVs to improve the consumer experience and save energy

LG and El Ganso join forces to take their stores to another level: Windows with TVs to improve the consumer experience and save energy

El Ganso is one of the most important brands in the textile sector. In his store on Calle de Jorge Juan in Madrid, for example, you can find a collection inspired by the Spanish soccer team, whose jackets cost 189 euros.

Beyond this collection—to which another addition has been made in collaboration with the Forge family, by renowned cartoonists—Sepia, other clothing, eclectic fashion brands, also stand out with fabrics that can’t be stained or accumulate bad odors. Might be possible.

In turn, in the same El Ganso store you can find other technical solutions related to body temperature. The coat of the Spanish football team bears the seal of Bestone, a brand specializing in warm coats.

This way, these clothes can be heated in different areas and at different levels, besides you can charge your mobile.

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Nevertheless, even before entering the El Ganso store, the monitors installed in the windows attract attention, a tempting welcome signed by LG, the company responsible for these TVs.

LG TVs fill the windows of El Ganso

In total, there are 3 LG TVs in the store with slightly different equipment, as one is destined for the interior, while the rest are located in the windows.

El Ganso Store Calle De Jorge Juan Madrid Lg Tv

As for the inside, it’s the LG 75UL3J model, which has a 86 inches (3,840 x 2,160 pixels) with Ultra HD resolution, It can render content in real time, while customizing its brightness depending on the brightness.

Also in the shop window are the models LG 49XS4J-B and LG 55XS4J-B. 2 screens of 49 and 55 inches respectively. Both have Full HD resolution (1,920 x 1,080 pixels) and high . Is Brightness up to 4,000 nits and a wide viewing angle.

El Ganso Store Calle De Jorge Juan Madrid Lg Tv

In short, screens that show no reflections are faithful to the original color and moreover, according to LG’s comments, represent energy savings for customers. In this sense, the light sensor allows a savings of 75%.

Thus, LG continues to bet on the retail sector – so-called digital signage, the traditional screens that appear in shopping centers with ads – which weighs about 25% in the technology company as a whole.

For now, the collaboration with El Ganso plans to expand to other stores. Despite this, LG also has other televisions at retail, such as the Ultra Stretch model.

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