Scalabkery’s presentation states: “Pastry and laminates made to order.” 100% handmade. Orders 72 hours in advance. Pujato and surroundings.
Since Lionel Scaloni’s team arrived in the country to take part in the qualifiers for the 2026 World Cup, every gesture or sentence they say is quickly going viral. This is what happened to the Argentine technical manager, who in an interview named his sister’s pastry shop and did not take into account what would happen next.
When submitting the official AFA account, Scaloni did not think about the power that social networks have. “Your sister, who is there, wants you to advertise the pastry shop,” the driver told him.
To which the technical director replied without thinking: “She thinks that she will sell because I promote her. Who will buy her when she is in Pujato?” The startup is called Scalabkry and has an Instagram account that, after being named after the former footballer, quickly increased its followers. Within a few hours he went from almost two thousand to 80,000 followers.
In Lionel’s sister’s profile you can see the specialties she prepares, including fruit cakes, desserts, special decorations and breakfast boxes for important dates. He also publishes videos in which he shows the delicacies he prepares step by step.
Scalabkery’s presentation states: “Pastry and laminates made to order.” 100% handmade. Orders 72 hours in advance. Pujato and surroundings. Check shipments. So far it already has more than 200,000 followers.