According to a company report that analyzes its presence in the provinces that lost population between 1950 and 2019, Mapfre currently has more than 10,000 employees, collaborators, suppliers, and agents available to its customers in Castile and León, which have a population density that is below the Spanish average. The document examines the insurer’s presence in those areas considered “less populated in Spain”, including the nine provinces of Castile and León.
Specifically, the insurer has 874 employees, 8,968 suppliers and professionals, and 537 representatives of the commercial network. In addition, the company has 187 offices in these provinces and two contact centers in Vila and Valladolid. It should also be noted that Vila and Soria are the two most sparsely populated provinces in Spain, where Mapfre has the largest presence. Specifically, the insurer has 686.6 inhabitants per 100,000 in Vila and 510.3 in Soria, which is also the third-largest province with the highest market share (18.8 percent).
Economically, Castilla y León contributes nearly €361 million in non-life premiums and more than €72 million in life premiums to the company.
As emphasized by the company’s Vice President, José Manuel Incausti, “All of Mapfre’s work in less populated Spain has the main goal of improving the quality of life, providing access to opportunities, and creating prosperity in areas where other companies are based.” “Our customers are our number one priority, and we don’t want them to feel abandoned no matter where they live. In addition, we try to help people stay in their cities and work there if they wish, which makes us an economic and employment engine in these areas, which we intend to remain for many years to come”, he said.
A success model
The company’s presence in sparsely populated Spain is based on a successful model in which its delegated offices play a leading role “because they guarantee proximity, professionalism, and customer knowledge, fundamental elements of the trust that the company inspires”.
The insurer also has a very important player in rural areas, such as the Regional Delegate, which covers smaller towns and expands the company’s capillarity. In Castilla y León in particular, the insurer has 11 regional offices, in addition to the company’s 170 delegated offices in these areas.
The main advantage that this number brings is the possibility of direct and personal attention, which is very much appreciated in areas where many companies have left the cities. In addition, it prevents customers from having to travel to larger locations for service, inspires trust, and helps fixate the population.
Non-Insurance Products and Services
In addition to offering insurance and financial products and services, the Mapfre network also offers non-insurance services, “which is particularly important for those living in rural areas,” where many companies are not present.
These are security systems from Securitas Direct, energy products from Iberdrola, risk prevention services from Quirón Salud, and banking products from Santander, companies with which Mapfre has cooperation agreements.
In fact, more than half of the delegates and sales representatives in these areas distribute these products, which generated 4.6 million euros in revenue for the Mapfre network last year. The company’s network has signed more than 45,000 contracts for non-insurance products in Spain since 2022.
In addition, as part of the insurer’s agreement with Banco Santander, since 2021, Mapfre has provided the company with almost 9,000 new customers in less populated Spain, more than 7,000 new current accounts, €82 million in financing for individuals, and more than €35 million in financing for companies in these areas.
It is a very important advantage for people living in rural areas to have a distribution point for products of this type that require advice.
Bet on the agricultural sector
The trading network in less-populated Spain offers the full range of Mapfre products and services, particularly those with a focus on the agricultural sector. In fact, the company has an insurance offer specific to this sector, consisting of multi-risk agricultural products, multi-risk greenhouses, agricultural machinery, civil liability, and environmental liability, which takes into account all the needs of farms. In combined agricultural insurance, the insurer has more than 66,000 policies and a premium volume of more than 174 million euros.
In addition, Mapfre has an Agricultural Advisory Board in charge of evaluating the primary sector, allowing it to respond to its needs firsthand as it is made up of prominent businessmen in the agricultural and livestock sectors from all over Spain.
“To all of this, we must add,” said José Manuel Inchausti, “the important work of Fundación Mapfre, which has carried out more than 3,200 workshops and other actions in less populated Spain since 2022, benefiting more than 124,000 people.” In addition, as an intermediary entity, it manages €30 million from European NextGeneration funds to support projects that promote social inclusion and work integration, social protection, or improve opportunities to access quality, sustainable, and affordable services in rural Spain.”
Fundación Mapfre also awards the prize for the best initiative in the agricultural sector every two years. An award that awards 30,000 euros to the most innovative, profitable, and sustainable professionals in the agricultural sector, which in 2022 went to the Matarromera winery of Castile and León in Valbuena de Duero, Valladolid.
Mapfre is the benchmark insurer in the Spanish market and a leader in automotive, personal, and corporate insurance, among others, with more than 7 million customers, almost 11,000 employees in Spain, and around 3,000 offices across the country providing personalized advice to its customers.