The new mobile application nurtures the culinary talent of any enterprising person who can satisfy their cravings for homemade food at home in their kitchen.
Even before the pandemic, users of home delivery platforms were becoming more discerning about their food preferences. They were looking for more varied, delicious, and healthier options, as well as competitive prices. In addition, the growing gastronomic offer made it possible to satisfy their demands and palates. This marked the acceleration of digital solutions to procure services and products. The convenience and speed of these platforms allowed them to save time and effort in their daily activities. This shift in perceptions of digital consumption paved the way for greater acceptance of online platforms and other services that eventually became an integral part of our lives.
In this context, with a solid pre-pandemic idea born out of a need to empower people and help families improve their income until its creation in 2021, Mealstar was born, a super app that allows cooking lovers to create dishes and products from their home and market them through the mobile application. The platform provides chefs with the technological support they need to grow their businesses and have unlimited reach in their neighborhood and city.
The startup is creating a platform-based community whose key feature is to offer home-cooked meals anytime, anywhere, inviting anyone to an open ecosystem of gastronomic entrepreneurship that empowers people to make their kitchen a place to make money and whatever you can do. You like to work without the constraints of set hours, long and tiring commutes, or out of necessity rather than pleasure.
Mealstar wants to salvage the flavors of yesteryear, the homemade dishes, and the multiple spices of our wide local gastronomic offer thanks to the cultural richness that one enjoys in Mexico. Therefore, the mobile application focuses on making the cities one big community of home cooks where everyone can sell, consume, deliver, and live together for the benefit of the entrepreneurial ecosystem.
The foodtech industry’s technological solutions are increasingly focused on innovation and digitization, as this new engine of the food industry is expected to be worth up to $342 billion in 2027, according to the Foodtech Market Forecast 2016–2022 report.
Only in Mexico do 6 out of 10 shoppers of ready meals do this through digital media, according to the Mexican Online Sales Association. According to a CleverTap study, 56% of internet users buy groceries online at least once a week, as it is a quick and convenient way to avoid crowds.
Following this trend, Mealstar exceeds market expectations by providing access to the best home-cooked food while offering local culinary entrepreneurs the flexibility and dynamism to do what they love best.
This is how Mealstar works
The super app allows entrepreneurs to register as providers of homemade meals and other specialty foods so consumers can find them through their menu or marketplace. Chefs, or “meal stars,” as they are known, have the advantage of being able to work from anywhere at their own convenience to provide the best service to their community. At the same time, users who want to buy their ready meals have access to a wide range of options, including homemade condiments that are cheaper and closer to their city.
“Mealstar makes it possible to sell everything from homemade groceries to items like canned goods and utensils while creating an ecosystem and community of nearby chefs and delivery people. By working for and for the place and delivering fresh and tasty meals, the startup is successfully cost-competitive and empowering Mexico’s families and communities. Our company firmly believes that every Mexican has an entrepreneurial spirit. That’s why I can clearly see how we will revolutionize homes, roads, and cities by working together as one big community. The plus: Thanks to our platform, users now have a technological power that offers efficiency, speed, and quality assurance,” says Dante Robles, Mealstar representative in Mexico and CTO of the company.
With all of this, food technology seeks to recognize the great value of cooking in our homes to feed the world the best flavors at a fair price and make them accessible to all.
