Monday, February 26, 2024

Moroccan bars have signed many contracts

Morocco’s small hospitality industry is in dire straits. Although this week the football celebration of the Africa Cup of Nations keeps the bars alive, everything will change when the competition ends next Sunday, February 11.

On that date, according to La Razón, Moroccan bars will sign a big closure. Specifically, almost half of the North African country’s establishments are expected to disappear.

It was announced by the national coordinator of the National Association of Cafe and Restaurant Owners of Morocco, Ahmed Bfarkan: “About 40% of cafe and restaurant owners are waiting for the end of the African Cup of Nations to close their doors and declare bankruptcy.”

Bfarkan explained to the Moroccan digital media that some of the reasons for this large closing of bars are “the absence of a law regulating the sector and the restrictions associated with the declaration of employees of the National Social Security Fund, in addition to tax audits conducted by some local groups.”

Likewise, the national coordinator of the National Association of Cafe and Restaurant Owners of Morocco emphasizes that “the high taxes and random rates known in the sector, especially the competition from mobile cafe owners,” are the other major obstacles to business continuity.

To this, we must add other economic factors such as “high prices of raw materials and inflation, which affect the purchasing power of a significant number of citizens who stopped sitting in cafes in front of this situation.”

Pulling sports competitions is not enough

Regarding the possibility that major sports competitions can serve as a lifeline for small Moroccan hoteliers, Ahmed Bfarkan considers that hope is lost.

“Cafe owners lose love and hope to attract more customers during big sporting events and demonstrations. The benefits they get on these occasions do not solve the problems of the sector, which is struggling with a series of difficulties and limitations that the effect of no special event can alleviate,” complained Bfarkan.

In this sense, the representative of the sector points out that “cafés and restaurants have lost many customers who used to go to them to watch the games, especially after the COVID crisis, which forced many to buy packages to watch these games.” from their homes.”

World Nation News Desk
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