Friday, December 02, 2022

MSD Animal Health Spain expands its analytics capability thanks to the Generix Group

MSD Animal Health Spain expands its analytics capability thanks to the Generix Group

MSD Animal Health extends its capabilities to capture and analyze business data for the Generix Group’s collaborative portal and integration platform, a leader in the animal health sector. With both the solutions, they have managed to reduce the data processing time and hence, have multiplied the amount of their analytical capabilities.

It is a platform that integrates business reports from over 50 MSD Animal Health partners in Spain. Each of these partners shares their datasets in different formats depending on their respective management systems. The integration platform is able to process millions of lines of data from these collaborators and make them comparable, manageable and measurable through personalized dashboards tailored to MSD Animal Health’s business knowledge needs.

“We now have more information about market behavior which allows us to make better and faster decisions,” he explains. Laura GomezoHead of Business Intelligence and Market Research at MSD Animal Health Spain.

for its part, Ignatius GarciaGenerics Group’s Director of Sales, underlines that “Collaborative platforms are essential for organizations’ corporate systems to connect effectively and allow for three great benefits. Simplify operations, improve business insights and optimize entire supply chains” We are delighted that our solution is helping to achieve MSD Animal Health’s business goals.”

Prior to the inclusion of this collaborative portal for managing the information shared with its partners, the animal health multinational’s data collection was done manually and every three months. After the integration of the portal, the update is automatic and is done monthly, apart from the fact that the analytics capability is high by adding business data that was not analyzed earlier and even sales up to the end customer. allows access to information.

Generics sends this information to MSD Animal Health’s IT area, where it is automatically linked to the organization’s business intelligence tools. The dashboard is designed to be accessible to all teams, who can cross-link the data with statistical models to gain valuable insights for the business. “This way, the entire MSD animal health team gains more knowledge to understand the different dynamics of the market and, thus, we can make better and more agile decisions,” explains Gomez.

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