Republika Havas Health will focus on diversity in clinical research, culturally relevant health care and wellness-focused marketing.
Havas Health & You and Republic Havas have teamed up to launch a new agency, called Baptism, with a focus on multicultural wellness. Republic Health Havas.
The new unit will be headed by George PlaseniaCo-Founder, President and CEO of Republic Havas.
Havas joined Republic Agency in 2018. And in recent years the two companies have engaged in talks aimed at formalizing Coalition overseeing communication focused on multicultural well-being.
“We have an important journey ahead of us aimed at closing the gap we have in communication and marketing today” multicultural community«, emphasizes George Placencia.
The two main axes of Republic Havas Health will be education and prevention
Republika Havas Health will focus on diversity in clinical researchOn culturally relevant health care, health-focused marketing, multicultural competition in health care, and concerted action to address inequalities in health care.
The agency will also promote cultural fluency in communication about health and wellness. among Hispanic, Black and Asian American consumers and the LGBTQIA+ community.
According to George Plasenia, Republic Havas Health will also try to counter this Lack of affordable and truly accessible health services for communities of color.
“We will largely focus on health education and prevention,” says Placencia.
Another objective of Republic Havas Health will be to support influencers and brands involved in activism. Get your messages across to local communities more effectively.