The fruit and vegetable sector of the Region of Murcia seeks to increase its exports to the United States by participating in the New York Produce Show and Conference, a key fair for the sector in the North American country. The Association of Fruit and Vegetable Producers-Exporters of the Region of Murcia (PROEXPORT) will participate in this event starting December 6, with the aim of increasing sales in the US market. Despite a modest growth of 6% in exports of Spanish fresh fruits and vegetables to the United States in the last five years, they will represent only 0.27% of Spain’s total exports in 2022, a small proportion considering the expansion and purchasing power of the US market.
In 2022, the most popular export products of the United States will be garlic, with 21,538 tons and 67 million euros, and onions, with 4,895 tons and 4 million euros. Despite the potential of the US market, the phytosanitary barriers imposed by the US authorities have limited participation in Spain. In fact, opening the US market to Spanish fruit and vegetable exports requires the approval of specific phytosanitary protocols for each product, a process that usually takes years and is negotiated between the authorities of the two countries.
Although the Valencian Community leads exports to the United States with 17,399 tons in 2022, the Region of Murcia, with 737 tons, seeks to strengthen its position in the strategic market. PROEXPORT, aware of the sector’s interest and the potential of the east coast of the United States, actively participated in the New York Produce Show and Conference. This year, the association’s STAND, self-subsidized by the autonomous community of the region of Murcia through the Department of Water, Agriculture, Livestock, and Fisheries, marks an important step towards exploring opportunities and overcoming obstacles to increase exports to the United States. The fair provides an important platform to establish contacts, promote Murcian fruit and vegetable products, and consolidate its presence in one of the most important markets in the world.