Netflix Is planning to bring forward the launch of the new cheap plan with the ads on 1st November. The date change, which is planned for early 2023, will be prompted by a planned departure with a Disney+ ad in early December.
,Netflix is extending the launch schedule of its cheapest ad-supported plan to Novemberto go out Before the launch of the Disney+ plan With Advertisement on 8th December”, assures diversity.
This plan will be launched on the first day of November, but only for the first few countries. ,In July, Netflix told investors it was aiming for an ad-supported plan to launch “around the first half of 2023.” But now, The ad-supported Netflix plan is set to launch on November 1 in several countries including the United States, Canada, United Kingdom, France, and Germany.According to industry sources who have been informed about the streaming service’s plans”, adds the medium. The date for the rest of the countries including Peru has not been decided yet.,
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The bigger motive will be to beat their current bigger competition, which is launching its own affordable plan with ads in North America by the end of 2022. ,This will happen Disney+ Basic . a little over a month agoPriced at $7.99 per month, comes to market in the United States“, he adds.
With Microsoft, Netflix is looking to negotiate ads that appear on the streaming service. ,Sources confirmed the new launch date of November 1, which was previously reported by The Wall Street Journal. Netflix and its exclusive advertising partner, Microsoft, are asking ad buyers to submit early bids next week with a ‘soft CPM of $65,’ cost per thousand views, meaning the company is open to negotiations., This is well above the industry CPM of less than $20.The website states.
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To do this, the platform wants to shut everything down by the end of September. ,Netflix is seeking a minimum commitment of $10 million in annual ad spend. According to a source, agencies now. the company wants Block ad purchases before September 30th to meet launch date of November 1st”, indicates the North American portal.
The streaming service claims that this ad-supported plan will have around half a million subscribers by the end of the year. ,Netflix tells ad buyers It expects to have around 500,000 subscribers on its ad-supported plan by the end of 2022, Netflix hasn’t settled on retail prices, but as per reports, Considering between US$7 and US$9 per month”, he concluded.