The makers of Data for Life tell us that it works without using WiFi or Bluetooth, via fingerprint and mobile parameters. This new technology not only tracks event attendees (number of people, heat maps, time spent by area…), it can also receive some data about these attendees thanks to registration with forms , if the customer wishes, as well as sending an interaction automatic proximity message to the event via WhatsApp, SMS, email or app. Follow up tracking can be done in real time from one platform and all the data collected about attendees can be integrated into CRM. We show you how it works!
The system works by detecting smart phones without the need for Wi-Fi, bbluetooth o app Second, they explain to us from Data for Life: “With a system of nodes or counters Unlike other technologies that use Wi-Fi, we rely on fingerprint and mobile parameters to create a unique identifier, which by not relying only on MACs, only 20% recognition since mobile MACs change 4 times per hour can reach. Can trace 90% of mobiles, and this data is uploaded to a platform in real time,
all tracking mark of it isData for Life team from one platform either from the offices or on the spot of the incident. The client can also access the platform to know what is happening in real time in each area of their event.
goes through the trace Heatmap of attendees inside and outside the event, attendees by zone and stage, number of attendees by artist (in case of festival), Average time spent in each area… All this without the need for registration.
advantages? This allows analysis of attendee behaviour, traffic flow between areas, capacity by area or controlling problems. It also provides information on areas that have been most successful or are of interest in future developments.
They explain to us that all activities of program participants can be collected without the need for any registration on their part. However in the second phase, to be able to have a conversation with them,”Yes you haveAnn To register in a form that we launch from our nodes via Wi-Fi, where they give consent to be able to send us proximity messages via WhatsApp, SMS, email or app.
Also the customer can collect data about attendees and then dump it into CRM.
Data for Life has already been used at LOW Festival Benidorm 2022, Medusa Sunbeach Festival de Cullera 2022, Medusa Beach Season 2022 and various local fairs.,