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Monday, November 29, 2021

New on Amazon Fresh: What is ‘Just Walk Out’ Shopping?

For beginners, this will probably feel a bit like shoplifting.

I mean, whoever has heard of walking into the grocery store, filling a cart full of food and leaving the cashier without paying, or even swiping a credit or debit card through a kiosk?

The same “Just Walk Out” technology consumers will find at the new Amazon Fresh store in Cerritos. The market at 11340 South St opened to the public on Thursday, November 18, but I got a glimpse on Wednesday.

You can enter the store one of three ways – by scanning the QR code on your Amazon app, by hovering your palm over the reader, or by inserting a credit or debit card into the reader that is linked to your Amazon account.

You’ll also be prompted whether you want to use the Just Walk Out technology or make purchases using a traditional checkout lane by an Amazon employee. Once the entrance opens and you’re in, you can put your items in an Amazon shopping cart or grab a plastic or reusable shopping bag hanging from the wall.

For the Just Walk Out technology, the premise is simple: You collect the foods you need and leave without going through a crowded checkout line or self-serve kiosk. Your credit or debit card will be charged for all items in your virtual shopping cart and you will receive a digital receipt via email.

The first thing that caught my eye at the Cerritos store was the produce section. It has a wide range of traditional and organic fruits and vegetables, including 15 percent bananas. not bad!

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“The price is the same at every single store,” said Amazon spokeswoman Rachel Huss. “The low prices are definitely what these stores are known for.”

The service counter of the store also works a little differently. For example, if you ask for a chicken breast, they’ll wrap it up, stick a label on it, and hand it to you. Overhead cameras capture the price on the label and it is automatically added to your virtual shopping cart.

“We had to build that technology to work there,” Huss said.

And getting back to that shoplifting thing… if someone really wants to steal something it’s going to be tough because stores are out there with hundreds of cameras as well as sensor-enabled shelving.

Just throwing that out there.

The store also has Alexa kiosks, which can come in handy. Want to know which aisle the ketchup is on, or where the restroom is? Alexa will tell you. She’ll also explain what in-store deals are available that day and can advise you which wine goes best with a particular cut of meat.

Other than that, this place functions like any other grocery store. The digital side of things seems to be where all the supermarkets are going. Think of the many self-service kiosks that allow shoppers to check out themselves. The process is made even faster with the use of tap credit and debit cards.

Other supermarket chains, including Albertsons and Sam’s Club, have implemented similar contactless payment options, so the pace is definitely on.

Bert Flickinger III, managing director of retail consulting firm Strategic Resource Group, says this kind of shopping experience resonates with customers – especially in the midst of the pandemic.

“The checkout line is the most favorite aspect of going to the grocery store,” he said. “It eliminates it, and the checkout lines are about 200% longer right now due to the labor shortage during COVID-19.”

At 39,000 square feet, the Cerritos location is the largest Amazon Fresh store with Just Walk Out technology. Bellevue, Wash. And others in the Chicago area range from 25,000 to 35,000 square feet. Company Washington, DC. also operates 7,000 square feet of space in

Amazon Fresh plans to open two more area locations with Just Walk Out technology in La Habra and Moorpark, though the company hasn’t disclosed opening dates for those locations.

World Nation News Deskhttps://www.worldnationnews.com
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