Sunday, March 3, 2024

New York Fashion Week kicks off this Friday with over 70 brands

New York Fashion Week starts this Friday with more than 70 designers, some veterans and classics like Tommy Hilfiger and Carolina Herrera, others groundbreaking and younger like LaQuan Smith and The Blonds, with the aim of showcasing the best” “made in USA” talent.

According to the official calendar of the Council of Fashion Designers of the United States (CFDA), which has presented the event for several years as a showcase of national fashion in all its diversity, “Fashion Week” will take place from August 9 to February 14, but tonight the action will start with two amazing performances by Christian Siriano and Puma.

Among the most famous names are the minimalist brand Helmut Lang and his acclaimed creative Peter Do, who will start this Friday, and the designer Thom Browne, president of the CFDA since last year, whose eponymous brand will lead the closing of this edition. .

On the first day, the presentations of Collina Strada, Willy Chavarria, and Tommy Hilfiger are expected; the latter is a symbol of American fashion that sets its own pace, calling its shows outside the calendar and selling its collection immediately.

The event went from a centralized event based in Bryant Park (1993–2009), Lincoln Center (2010–2015) and the Spring Studios in Soho—concentrated in one week in February and another in September—to locations and The dates are widely scattered according to the needs of each.

In recent years, there have been parades in unique and unexpected settings such as the public library, the top of the Empire State Building, the stock market, or the historic Armory Hall, where, without going this February 2, Marc Jacobs was inspired by the theater. to present clothes with a vain air and exaggerated forms.

The CFDA, however, seems to want to reunite with this event loved by “influencers” and celebrities and launched a new headquarters after months of speculation: the Starrett-Lehigh Building, a former industrial building in the Chelsea neighborhood full of “lofts,” “where many parades are called.

In “Fashion Week,” the names always come and go: among the novelties, there are the debuts of Ludovic de Saint Sernin, Callas, or Jane Wade; the return of Monse, Libertine, or Lafayette 148; and the absence of Palomo Spain or Ralph Lauren, present in the previous edition.

The Spanish brand Delpozo also returned to New York, but not with a fashion show, as before until 2017, but with reduced presentations for the retail sector with its new directors, together with an announcement of the relaunch of its business, according to a spokesperson. .

In addition, there will be a constellation of parallel events, such as the Latin American Designers Platform (FDLA), where the Puerto Rican reggaeton singer Lennox will debut his brand Durini, or the Arts Hearts Fashion Catwalk, with amazing movies like Anthony’s. Rubio, with fashion for dogs and their owners.

And many brands, especially those that are increasingly cost-conscious, continue to prefer to present their collections in “streaming” format or with digital catalogs, a trend that is here to stay after all. of the pandemic, and brands such as Maisie Wilen or Hervé Chose Leger.

World Nation News Desk
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