But what is Giuseppe’s purpose? The algorithm responsible for developing recipes made from chickpeas or beetroot like a virtual chef mimics the actions of the brain when trying good-tasting food, Vazquez explains.
The algorithms are fed with information acquired by food developers, industrial engineers and chefs. Learn from animal protein recipes and offer substitutes with a mix of plant-based ingredients close to real animal food, without sacrificing flavor. Under Giuseppe’s leadership, the company has managed to create a plant-based food proposition in three months, compared to what would normally take up to two years.
“Giuseppe is the key point to achieve better development time and give people food that is really tasty and has structure and sensory characteristics. It’s like an overall idea and that’s where the technology approach started”, explains Instructables. .
The Chilean company has taken advantage of the fact that food chains have set their sights on the plant-based food market to seek a less aggressive alternative to the environment or to appease the tastes of diners who growing among consumers. Vegetarian.
Starbucks, from operator Elsie, was one of the first chains to jump on the trend, and among the variety of milks the chain offers to prepare its own drinks, it included Notco Milk last year. Since then, the alliance has been extended to other brands, such as Domino’s Pizza, and to chains such as Tox, which belongs to Grupo Herdez to Grupo Gigante, and Cielito Querido Cafe.
The global market for plant-based foods is set to reach $44.2 billion in 2022 and will reach $77.8 billion in 2025, according to Statista’s forecast. The market will more than double to $161.9 billion by 2030.