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Wednesday, December 07, 2022

NYC University agrees to pay more than $112,000 for using deceptive advertising targeting immigrants

NYC University agrees to pay more than $112,000 for using deceptive advertising targeting immigrants

what to know

  • The DCWP commissioner announced a settlement with ASA College in which the institution agreed to pay $112,500 in civil penalties and to comply with the Consumer Protection Act in the future.
  • From January to August this year, the ASA ran hundreds of deceptive ads, including those on the subway and on social media, to immigrants, low-income New Yorkers who may need financial assistance to attend higher education, and other vulnerable communities. targeting is included.
  • Some advertisements for ASA college promised that the ASA could help students obtain specific types of visas that would allow them to stay in the United States legally, that students could graduate from specific programs in 16 months when This was not possible, and students would receive a “gift” of $4,000-$8,000 upon graduation that was actually a scholarship with many conditions and limitations.

NEW YORK — One of New York City’s largest for-profit universities had to settle with the Department of Consumer and Worker Protection (DCWP) for using advertising deceptive targeting immigrants and low-income New Yorkers.

Some advertisements for ASA college promised that the ASA could help students obtain specific types of visas that would allow them to stay in the United States legally, that students could graduate from specific programs in 16 months when This was not possible, and students would receive a “gift” of $4,000-$8,000 upon graduation that was actually a scholarship with many conditions and limitations.

These types of ads violate New York City laws and regulations dozens of times.

“Immigrants come to New York City from all over the world in search of a better life and we will not allow them to become targets of predatory and fraudulent schemes,” DCWP Commissioner Vilda Vera Mayuga said. “All businesses must comply with the laws of our city, and the DCWP stands ready to hold businesses accountable for abusing the people of New York, especially our most vulnerable neighbors.”

The DCWP commissioner announced a settlement with ASA College in which the institution agreed to pay $112,500 in civil penalties and to comply with the Consumer Protection Act in the future.

From January to August this year, the ASA ran hundreds of deceptive ads, including those on the subway and on social media, to immigrants, low-income New Yorkers who may need financial assistance to attend higher education, and other vulnerable communities. targeting is included.

“Higher education is a fundamental human right, and educational institutions should not use their platform to mislead students or rely on false promises,” said councilwoman Marjorie Velázquez, chair of the Consumer and Activist Protection Committee. “We are a city built on immigrants, many of whom are young adults and students eager to grow and establish a legacy they can be proud of for years to come. ASA College should be held accountable for its false promises to prevent this from happening in future and this should be a lesson for all educational institutions. These deceptive marketing tactics affect immigrant communities and low-income students and their families who have relied on these unrealistic gifts or deadlines.

The deal was handled by Daniel Dubois, who reports to Matthew Bondi of the Division of General Counsel, which is led by DCWP General Counsel Michael Tiger and Deputy General Counsel Melissa Eichen.

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