The Future of Shopping Global Report 2021 is one such study which alerts us to the elements that help to innovate in the market.
Having a plan for marketing offers allows us to understand the value of brand communication in the market.
Kantar cautions that promotions are the main trigger for sales in hot weather like season.
Offers stand out in marketing, following activities driven by low price, as a guideline for developing elements that serve to win over the consumer.
Taking into account a very important resource shows how valuable consumption has become today, following a very important context and it is one that deals with the importance of consumption and its surrounding effects.
In the online segment only, studies such as the “Future of Shopping Global Report 2021” reveal that one of the main reasons influencing purchase decisions is that perceived products can be found at apparently affordable prices.
Offers and their reasoning
Offers implemented business strategies that have implemented activities that are increasingly relevant to the consumer. A study by Kantar concluded the following: “For 56 percent of Mexicans, finding lower than usual prices, attractive promotions (55 percent) and shorter delivery times (45 percent) are the most important factors in deciding which store to shop in.” To be bought. Aaye din”.
Offers are the starting point for making a purchase decision regardless of cost, which at the end of the day is the basis for which products or services are used along with the value proposition that follows the plan.
“In the world of shopping, the word offer is one of the most powerful. When consumers see that a product is on sale, they feel an emotion that prompts them to buy. The offer promises a savings from the original price. and people are willing to spend money on a product that they would never have bought at full price. But, regardless of what they are spending, why do people buy the product for their savings?”, Sognare CEO Claudio Cervantes believes.
The manager’s judgment is based on the fact that purchasing decisions have an effect before it achieves a primary objective in consumption, which is to save or benefit from the price-quality relationship that differentiates products offered today.
And it is that from his analysis of one of the most viral pillows sold today, the CEO of Sognare explains that there are at least four triggers behind this phenomenon of buying “offers” regardless of price.
The CEO says that the first guideline that influences buying offers is the desire that consumers have to save money; This is undoubtedly the main reason why people buy products on sale; The sense of satisfaction for the purchased product is another interesting reason why the acquisition of a product on a “sale” is enjoyed so much, regardless of the ultimate benefit of acquiring it. There is an illusion that less is spent and this also affects the acceptance of the “offer”.
“Despite the fact that low prices may be a marketing strategy to increase sales, people are attracted to offers because they provide them with a sense of satisfaction and provide more value for their money,” the manager concluded. , realizing that there is a unique opportunity in the market for the development of better purchasing decisions.
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