With the aim of strengthening sport as a tool for inclusion, the Nescau chocolate brand presents the “Turn the game around” campaign, created in collaboration with Ogilvy Brazil. The note features children (not actors) and brand ambassador athletes such as Daniel Dias, Juliana Rosado, Luan San and Amorinha on the TV and digital commercial.
“The campaign is an invitation to transform society through physical activity, realized through a collaborative effort to accommodate as many perceptions as possible. We have gathered data throughout the creative process and the active involvement of the Nestlé and Ogilvy Diversity Committees We bring a real cast and diverse team to the execution and production phases as well. This plurality is present in the films and in all touchpoints and content of the campaign,” affirm Bê Brandão and Gabriella Pimentel, creative duo of Ogilvy Brazil.
Communication also counts on the team of brand ambassadors, which includes Rayssa Leal, Falcão, Raíssa Machado, Verônica Hipólito, Flávia Saraiva and Gean Sampaio.
Vire and Jogo. Advertiser: Nestlé Brazil. Brand: Nescau Campaign – Vire Or Play. Product: Nescau Institutional Agency: Ogilvy Brazil. CCO: Sergio Mugnaini. Creative Director General: Managing Directors: Teco Cipriano and Mathias Almeida. Creative directors: Valeria Desideri and Thais Bramante. Accounting Director: Eliana Ricci. Team accounts: Luma Oliveira and Giulia Laurini. Audiovisual Producer: Sentimental Film. Film director: Irma?os Meirelles (IM). Post-production: sentimental film. Executive Producer: Marcos Araujo. Producer Agency: Francini James. Planners: Thiago Krafzik, Isabela Cury, Giovanni Cozer, Arthur Sousa. Artistic direction: Gabriella Pimentel Pomellito and John Boggea. Cameraman: Hanna Vadasz. Publishers: Be Brandão and Rafael Figueiredo (PDQ). Country: Brazil. Category: Institutional
