The Omoda car brand, belonging to Chirey, arrives in Mexico with its vehicle the “C5”, previously called the “Omoda 5”, and a new model, the “O5”.
At an event held to celebrate the brand’s arrival in Mexico, he explained that the company is committed to growing among Generation Z, maintaining a youthful lifestyle image and staying connected to technology.
Product director Ricardo Arvizu commented, “Omoda is speaking to new generations with different tastes and an appetite to be different and dynamic.”
He later announced the market price of the “C5” which would be 515 thousand pesos for the “Luxury” version and 577 thousand for the “Premium”.
And he commented on some details of the new O5, which will have 2 versions, “Life” costing 400 thousand pesos and “Unlimited” of 456 thousand.
In addition, they announced the arrival of 3 more cars in Mexico this year, first a new version of the “C5”, called the “C5 1.6”, as well as the “O5 GT” which will be a sedan variant and finally This 2023 will be the “C5 EV” in our country which will be 100 percent electric.
Due to the brand’s recent arrival, they still do not have physical locations to present the models to customers, so Omoda created a distribution plan in which they will have 40 temporary showrooms around the Mexican Republic and 10 exhibitions in shopping malls. For the youth to learn about cars.
Efrain Gamboa, Director of Distributors Development and Sales for Omoda, explained that they intend to be present in 32 states of the republic through 70 dealerships and currently already have 54 locations supported and are in 29 states.
“It is important for us not only to be physically in a building, the virtual part is very relevant for our customers, for this reason we are creating a platform so that they can watch and participate in the cars from the comfort of their home. A virtual assistant” said the director of brand development. ,
As part of the strategy, Omoda announced an alliance with BBVA to finance the purchase of vehicles, as they consider it essential to be able to grow in Mexico.