In a partnership between Corona Brewer Constellation Brands and Coke, the companies will launch Fresca Mixed, a spirits-based cocktail later this year.
Fresca is the second non-alcoholic beverage owned by Coke to be switched to an spiked version. In 2020, it successfully launched the Topo Chico Hard Seltzer. Imagery and nutritional information for Fresca Mixed has not yet been released.
The companies did not say which flavors they would release, but they did say that Fresca Mixed “will be inspired by recipes created by Fresca fans around the world.” A notable fan is Bravo host Andy Cohen, who usually drinks “frequilla” at his shows, which is mixed with tequila and a fresca.
Sales of canned cocktails have exploded as drinkers seek convenience and new flavors beyond wine and beer. According to data from IWSR Drinks Analysis, the beverage category grew 53 per cent last year and is expected to grow by another 29 per cent in the next three years. Constellation’s research says adult alternative beverages, which include ready-to-drink cocktails, represent an $8 billion market and will continue to grow.
Sunak is overseeing the edgy seltzer. After strong sales over the past few years, the low-calorie drink has faded in popularity and sales—as customers have grown bored of it.
coke rival PepsiCo ,Passion, Announced entry into alcoholic beverages last year with “Hard MTN Dew”, a sugar-free canned drink being made with a 5% alcohol content Boston Beer Company ,Sam,,