- Advertisement -spot_img
Friday, November 26, 2021

Oregon ski area’s skip-the-line pass sparks outrage

The announcement of a skip-the-line premium pass by an Oregon ski area sparked outrage and prompted a US senator to ask that the plan be dropped.

The parent company of Mount Bachelor near Bend this week unveiled its Fast Tracks Pass, which allows for no-waiting upgrades with dynamic pricing starting at $49 per day. According to the announcement, holders will be able to use the “fast lane” but advertised a “seamless and quick experience for skiers and riders chasing that extra vertical,” according to some of the resort’s lifts.

One-day adult lift tickets at The Bachelor start at $65.

US Sen. Ron Wyden, Democrat of Oregon, issued a letter Wednesday in which he asked the head of the parent company, POWDR, to abandon the plan or “at least … delay implementation until it is available to the public.” It is not adequately understood how the fast tracks policy will not exacerbate the already existing equity issues in outdoor entertainment.”

Bend skier Dan Cochran told The Oregonian: “It just feels like such a slap in the face. It’s clearly targeting out-of-towners and the uber-rich who recently moved to town Huh. “

The offer is particularly unfair on Bachelor, he said, because its clientele is heavily local — many of them, like him, are longtime season pass holders. “We all went here for this mountain,” he said.

Read Also:  6 automakers and 31 countries announced the end of sales of gasoline vehicles

The Fast Tracks plan, he noted, wasn’t announced until the deadline for purchasing discounted Bachelor season passes had passed.

Bachelor is the only large ski and snowboard resort in the Bend area. Two much smaller operations within about an hour’s drive – Hoodoo and Willamette Pass – each have five or six lifts and an elevation of about 1,500 feet compared to Bachelor’s 13 lifts and a 3,400-foot mileage. The closest comparable slopes are at Mount Hood, 120 miles away.

Cochrane said it launched a petition against fast tracks on Sunday and received nearly 3,000 signatures in its first day.

A letter from another skier to the Bend weekly newspaper source called Fast Tracks “evidence that skiing is now all about pleasing shareholders and whoever is willing to pay the big price.” The upgrade, he said, will allow “the more fortunate disposable-incomers” to “calculate up to the minute from their laptop.”

POWDR is also planning fast tracks for three of its other properties, Copper Mountain in Colorado, Snowbird in Utah and Killington in Vermont. In California, the company owns Boreal and Soda Springs.

World Nation News Deskhttps://www.worldnationnews.com
World Nation News is a digital news portal website. Which provides important and latest breaking news updates to our audience in an effective and efficient ways, like world’s top stories, entertainment, sports, technology and much more news.
Latest news
Related news
- Advertisement -

Leave a Reply