Opinions expressed by colleagues of entrepreneur They are personal.
sara kumetzo is a Mexican entrepreneur with over fifteen years of experience in Image Consulting, After having her own agency for 13 years, she understood that one of the things people love the most is to be treated as they want to be treated.
According to Kumetz, the image goes from being something that is not superficial, but to something that reflects self-esteem, self-image, perception and what one wants to convey to people.
So, to help thousands of people see themselves and dress better, Sara decided to launch An application that is an image consultantWhich allows users to place their physical characteristics and where the application gives instant personalized results, for example, what is your style, colorimetric and then recommends that according to the weather of the event they are going to attend Based on what outfit should they wear? Location, time of day, among others.
The application was born in 2019 and beta test was launched in 2020. In times of pandemic, Sara and her team were able to do all the necessary tests, which according to them was very interesting because people were in confinement and could experience. And play with the Outfit 365 app.
With good beta testing results, they launched MVP in November 2021. Right now because people were going out again and attending various events, it was very important for them to know what kind of clothes to wear. “It’s an app that allows confidence through image” Its founder said.
The app, which is available for download anywhere in the world through the Apple and Google stores, was well received around the world, with downloads even increasing in China, something that inspired the Outfit365 team. Surprised because they didn’t pay for the ad.
They currently have about 35,000 downloads 100% organically, and have a function in which the user can select the garment they want and then the system helps them put the outfit together, in addition to combining clothes, if Users do not know how to do this correctly.
process is 100% personalized for each user And the model has been patented in other countries such as Brazil, the United States and Europe, in which they teach how to combine computers. something that is complex because it is subjective, so this algorithm is specific and individualized according to each person’s style, age, height, season, event, among others; It suggests a completely personalized dress and this is done in an automated manner.
Outfit 365 also has a function that suggests clothes to users and if they like them, they can buy them through e-commerce, a multi-brand platform where outfits can be bought in stores of different brands. Huh. “We make recommendations based on image consultation, which means we guarantee that the person will like 80% of the clothes they are going to use,” said its founder.
The app, which is free for users, uses artificial intelligence And everything works through an algorithm that the team developed and constantly updated to provide the best suggestions for users.
Sarah mentions that they are working on developing a ‘pro’ model where they are going to provide an opportunity to create more jobs, especially image consultants who will provide advice to users and although image consulting is expensive , she adds, they are giving people the opportunity to send their pictures and thus get comments from professionals. All this generates an employment ecosystem for the image consulting industry.
“We want to be the number one fashion search engine where the user finds the right clothes for their body shape and their styles and that makes brands want to come to our app, as well as new brands that are up-and-coming. Can’t compete with giants like Adidas, they can enter the searches that users do in our app and thus be able to sell their products”, concluded Sarah.
(About the author: Julian Tabares is the editor of the SoyEmpressor site).