Comment on the development of the Pac-12 on and off the field…
Rising: Zero Opportunity I
For all checks on name, image and likeness – especially when used to entice high school recruits as a proxy for pay-for-play – there are instances in which NIL may be acting as intended. Used to be.
Promotion and support opportunities for college athletes are to be compensated by the private sector.
At least two examples of NIL-DUN-RIGHT will be revealed at the Worlds of Sport event in Portland later this week.
If you’re unfamiliar with the game world, there’s nothing to worry about – until recently, such was the hotline.
It has been billed as “the world’s most complete celebration of sports fandom”.
For our purposes, the guest list is important.
A group of college and pro athletes with roots in the Pacific Northwest will appear, including Oregon State safety Jadon Grant and Oregon linebacker Keith Brown.
In the past, public appearances came from the goodness of his heart. But thanks to NIL, Grant and Brown can mingle with fans and collect paychecks for their time.
How much? Our estimate is $500, which is higher than before the event.
Grant and Brown are not high-profile athletes. They’re not taking the six-figure zero payout from Booster Collective that has become the standard fare for five-star recruits and prized transfers.
Instead, Grant and Brown are like the overwhelming majority of college athletes across the country in all sports who hope to use the NIL as a means to earn modest paychecks.
In this respect, they are no different from a typical college student who works weekend shifts to earn a few bucks.
It’s void in its purest form—the form envisioned by former UCLA basketball star Ed O’Bannon when he first filed an antitrust lawsuit against the NCAA. 13 years ago,
When Judge Claudia Wilken ruled for O’Bannon in the summer of 2014 and the NCAA legalized the NIL last summer, it is void.
But according to estimates, today there are two void worlds:
There are a large number of athletes in myriad sports in one who earn small dollars; Second, a small group of football and basketball players are earning huge dollars.
The market for the former is unlikely to disappear – there are enough local businesses to support the small-dollar zero economy.
All eyes are on whether we see a correction in the market in the next 18-24 months.
Fall: Void Curtain
Until recently, the specifics of the NIL economy were largely the subject of media speculation: Quarterback A received X in guaranteed payouts before committing; Receiver B receives Y’s promises.
But Ohio State coach Ryan Day earlier this month put a price tag on the cost of a national championship, telling a gathering of Columbus business leaders that it would cost $13 million to retain the Buckeye’s talent-filled roster. would be required.
That amount is not evenly distributed. According to Cleveland.com, Day indicated that premium quarterbacks are commanding $2 million, with elite offensive tackles and receivers in the $1 million range.
If the Buckeyes don’t pay top dollar, the transfer portal prompts.
“One phone call, and they’re out the door,” Day said.
We suspect that the zero figures cited by Day, as well as those “reported” on social media, have been exaggerated.
This fuels Day’s interest in aiming higher when speaking to 100 Columbus Business Leaders, and it serves each team’s best interest to exaggerate the NIL Guarantee on social media. The more dollars hanging out, the more attractive their boosters look to mass recruits.
But even if the reported price tags exceed 30 percent, elite programs still need $10 million to maintain a roster full of the talent needed to compete for a championship.
How many schools in the Pac-12… err, how many Booster Collectives in the Pac-12 are ready to hit that bar?
Rising: Zero Opportunity II
On the topic of Booster Collectives, we know this much: USC will not spend the money needed to compete.
This is because Trojans do not have a booster mass.
As best we can tell, they are the only blue blood program nationally without one.
That didn’t stop USC from landing Caleb Williams from Oklahoma or Jordan Edison from Pittsburgh. (Neither does coach Lincoln Riley’s track record for making elite quarterbacks and receivers hurt.)
The highest-profile transfers don’t necessarily have to be collectively needed to land promotional opportunities in the private sector. But in order to compete for talent in multiple positions over many years, the Trojans were needed. some,
On Wednesday, they unveiled a partnership with Stay Doubtful that the school billed as “a modern media agency to provide the next generation of student-athletes and fans with enhanced zero services to its student-athletes.” empowers.”
To what extent will Stay Doubt provide the funding needed for USC to acquire and retain the talent needed to meet expectations?
Will it become a source of economic opportunity for current and future USC players?
We should know in the next nine months.
The Trojans are sitting on the commitments of several of the high school’s top recruits in the class of 2023, including five-star quarterback Malachi Nelson.
But the best indicator will be the success (or failure) of USC, which has a wide number of talented players in positions other than quarterback — especially offensive and defensive linemen.
If they lose linemen at schools with booster collectives, we’ll have the answer.
Support hotline: Get three months of unlimited access for just 99 cents. Yes, it’s 99 cents for 90 days, with the option to cancel at any time. The details are here, and thanks for your support.
***Submit suggestions, comments and suggestions (privacy guaranteed) to email@example.com or call 408-920-5716
*** Follow me on Twitter: @WilnerHotline
*** The Pac-12 Hotline is not endorsed by or sponsored by the Pac-12 Conference, and the views expressed here do not necessarily reflect the views of the Conference.