Amazon is hosting its annual Prime Day sale in India on July 23 and 24 and while the e-commerce giant is preparing itself for a battle of the days of the big sale, interestingly, online shopping and the like. The craze to participate in the sale of .. has spread all over India. Earlier, customers from urban cities mostly splurge on Prime Day, but now Amazon India claims that they are seeing huge interest in these sales from places like Jammu and Kashmir’s Anantnag, Jharkhand’s Bokaro, Arunachal Pradesh’s Tawang, Nagaland’s Mokokchung. are. among other areas.
Akshay Sahi, Director, Prime & Delivery Experience, Amazon India in conversation with News18 Tech, answered some of the key trends regarding the Amazon Prime Day sale craze.
Q: How has Prime’s journey in India been?
Akshay Sahi: We’ve had a great response since Prime’s launch in India, and we’ve seen new members sign up as we continue to add benefits. Prime membership remains a “bestseller” across all major sales events, and we now see a lot of our members coming from smaller cities. For example, in 2021, more than 70% of new Prime members shop from outside the top 10 cities including Anantnag (Jammu and Kashmir), Bokaro (Jharkhand), Tawang (Arunachal Pradesh), Mokokchung (Nagaland), Hoshiyapur . Punjab), Nilgiris (Tamil Nadu), Gadag (Karnataka) and Kasaragod (Kerala). We continue to innovate on behalf of our customers with unique First for India benefits that make Prime membership even more valuable to our customers.
In 2021, more than 70% of new Prime members shop from outside of the top 10 cities including towns like Ananthnag (Jammu & Kashmir), Bokaro (Jharkhand), Tawang (Arunachal Pradesh), Mokokchung (Nagaland), Hoshiapur (Punjab), Nilgiris (Tamil Nadu), Gadag (Karnataka) and Kasargod (Kerala).
Watch Video: Nothing Phone (1) Detailed Review: What’s Good and What’s Not
Question: Changes in the pattern of consumption in the last few years. What are the latest trends you see?
Akshay Sahi: In the last two years, the pandemic has created unprecedented challenges for people and economies globally and India has been no exception. As ‘stay at home’ and ‘work from home’ become the new normal, we have seen e-commerce play a vital role in serving people in the safety of their homes. In the face of this disruption, it was heartening to see how millions of vendors, delivery and logistics players and others step up to serve and support customers. The pandemic has accelerated technology adoption which has led to a structural shift in online shopping behavior and we are seeing more and more customers coming online for their shopping needs. During this period, sellers on Amazon.in have seen high demand across categories such as groceries, work-from-home and online schooling such as laptops, smart devices, headphones, furniture, consumer electronics and apparel.
The pandemic has accelerated technology adoption which has led to a structural shift in online shopping behavior and we are seeing more and more customers coming online for their shopping needs.
Q: What’s in store for Prime Day 2022?
Akshay Sahi: This year, Prime Day will offer the best deals and savings across categories. Over 30,000 new product launches from over 400 top Indian and global brands like Samsung, Xiaomi, Intel, BOAT etc., and 2,000 from over 120 small and medium businesses (SMBs) like XECH, Cos-IQ, Himalayan Origin, Spaceincart New products launched. The categories include Miraki, Karagiri, Nirvi Handicrafts, Electronics, Fashion & Grooming, Jewellery, Handmade Products, and many more.
Discover joy by shopping for unique offers and deals from hundreds of young brands from Indian start-ups under Amazon Launchpad; Local Shops on Amazon Artisan, Amazon Friends and Amazon. Thousands of deals on TVs, laptops, smartphones, fashion & beauty, everyday essentials, and more.
Save big with 10% savings on payments made using ICICI Bank Credit/Debit Card, SBI Credit Card and EMI transactions on ICICI Bank Credit/Debit Card and SBI Credit Card.
Get the best deals of the year on Amazon Echo, Fire TV and Kindles devices this Prime Day. Get started on your smart home with up to 55% off on the latest smart speakers, smart displays and Fire TV products.
Prime Video has announced an entertainment bonanza for Prime members this Prime Day with the much-awaited Amazon Original Series and an exciting line-up of popular movies across multiple languages. Also, as a special Prime Day offer, several of our partners will be offering up to 50% off on add-on subscriptions through Prime Video channels this Prime Day.
Not to forget, save big with 10% savings on payments made using ICICI Bank Credit/Debit Card, SBI Credit Card and EMI transactions on ICICI Bank Credit/Debit Card and SBI Credit Card.
Q: What makes Prime membership useful in the current e-commerce market?
We introduced Prime in India in July 2016. Since then, we have created an exclusive world of shopping and entertainment for our customers in India. Prime has a huge role to play in how Amazon is making e-commerce a part of everyday life in India. Prime provides functionally what you need and emotionally what you like. Fast, free shipping is the foundation of Prime and the primary reason new customers join Prime for the first time. But entertainment changes behavior. Prime members who have watched Prime Video or listened to Amazon Music renew their membership at higher rates and shop more. So, we often say, they come for shopping but they stay for fun.
Prime has debunked the myth that Indian customers will not pay for the facility. We continue to invest in making Prime even more valuable to members.
Since the need for security is paramount, the value of Prime gives members the opportunity to enjoy the best of Amazon. Prime is used by millions of members across the globe and has become a part of our customers’ lives every day. Prime has debunked the myth that Indian customers will not pay for the facility. Today, we have millions of paid Prime members in India. Members can shop, save and experience entertainment with Prime. We’ve seen members engage more as they shop more, more often and are discovering the joy with its many benefits. We continue to invest in making Prime even more valuable to members.
Read all the latest news, breaking news, watch top videos and watch Live TV right here.