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Thursday, August 11, 2022

PR firm wanted Olivia Culpo, Priyanka Chopra to help ‘whitewash’ Saudi image: Report

According to a report, one of the world’s largest public relations firms wanted celebrities like Priyanka Chopra, Olivia Culpo and Trevor Noah of “The Daily Show” to star in a re-branding campaign aimed at burning Saudi Arabia’s image. was.

Edelman, the Chicago-based PR giant, presented several ideas, such as staging an award ceremony such as the Golden Globes in which Hollywood stars flock to Desert Kingdom or a Coachella-esque music festival in which some of Los Angeles’ biggest social media influencers attend.

The pitches were included in an Arabic-language glossy slide presentation obtained by Politico. The site reported that the Saudis hired Edelman for a fee of more than $787,000 per year.

Edelman’s pitch for Saudi was for a promotional campaign titled “Search Beyond” – the goal of which is to market Saudi Arabia as a modern, connected country that is a hub of tourism, culture and entertainment.

According to reports, Chicago-based PR firm Edelman ran a branding campaign, which will feature Olivia Culpo.
Getty Images for Amfar

According to Politico, one possible idea was to have Trevor Noah and his “Daily Show” crew travel to Saudi Arabia for a week and host an episode—each night from a different city in the desert kingdom.

A former Edelman employee told Politico that the PR firm was eager to bring Chopra on board because of her credentials as a feminist activist. Human rights organizations have long accused Saudi Arabia of widespread violations against women and girls.

The Post has sought comment from the Saudi Embassy in Washington, DC, as well as from Edelman, Culpo and Chopra.

A spokesperson for Paramount Global, which is the parent company that runs Comedy Central’s “The Daily Show”, told The Post: “Neither MTV (which is also owned by Paramount) nor The Daily Show will ever do this. associated with the project.”

The Saudis appointed Edelman in the hopes of improving their public image in the United States, particularly after the terrorist attacks of September 11, 2001, as well as the gruesome 2018 killing of US-based Saudi dissident journalist Jamal Khashoggi.

The Pr Firm, Edelman, Reportedly Considered Priyanka Chopra Because Of Her Credentials As A Feminist Activist.
The PR firm, Edelman, reportedly considered Priyanka Chopra because of her credentials as a feminist activist.
gc images

US intelligence agencies believe Saudi Crown Prince Mohammed bin Salman was behind Khashoggi’s murder.

President Joe Biden vowed to make bin Salman a “pariah” during his campaign, but he renounced that pledge and met with the royal over the weekend in Jeddah to help oil-producing countries increase and reduce production. gas prices as part of the administration’s push to .

The Saudis, who are cash-strapped by skyrocketing oil prices, are throwing their financial weight around by appealing to American mainstream culture in hopes of improving their image.

One Possible Idea That Was Considered Was &Quot;The Daily Show&Quot; And Host Trevor Noah Broadcast Live From Saudi Arabia, According To Politico.
According to Politico, a possible idea was what was considered “The Daily Show” and host Trevor Noah broadcast live from Saudi Arabia.
©Comedy Central/Courtesy Everett

A sovereign wealth fund controlled by Saudi Arabia has hunted down many of America’s top professional golfers, including Dustin Johnson and Phil Mickelson, and lured them into joining the LIV Golf Tour, designed to compete with the PGA Tour. is a series of events.

Golfers who have joined LIV have been sharply criticized for helping Saudi’s “sportswashing” campaign – using sports to boost their public profile while diverting attention from the country’s human rights record.

According To Politico, Edelman, A Chicago-Based Public Relations Firm, Was Paid More Than $787,000 Per Year By Saudi Arabia.
According to Politico, Edelman, a Chicago-based public relations firm, was paid more than $787,000 per year by Saudi Arabia.
Lorenzo Siniglio / Freelance

Athletes aren’t the only ones who have come under criticism for helping promote the Saudi brand.

In 2019, actors Armie Hammer and Ryan Phillippe were among a group of celebrities and influencers who attended a concert in Saudi Arabia.

He posed for the photos and posted them online, where social media users responded with criticism.

World Nation News Desk
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