In the full offense of the wing of the Podemi Government against the supermarkets; Eroski announced today, Monday, that it will invest 100 million euros in the future in two years to reduce the price of its 1,000 index. and so inflation fights. The Vasca distribution company has announced the launch from Thursday of this week until the end of the year of what is called “The cymbal that makes you fall in love”, an initiative that puts pressure on other players in the field and with which it will be the price of a thousand top products that represent 25% of your total information.
As explained by the commercial director of Eroski, Beatriz Santos, 52% of the products included in the basket will be the daily and weekly consumption of “them at the base of the pyramid, as they are. dairy products, vegetables, rice, fish“. Another 20% will be products of * home care types and the rest, from predications and phthisics.
Santos also detailed that 35% of the baskets will be own brand and the rest will be from other malls. As for the prices, Eroski’s sales manager explained that more than 600 products will be priced at 2 coins or less, and another 200 at 1 euro or less. It is, he says, “a healthy basket suitable for all purposes.” The directive, which did not give specific information on how much it will adjust to the prices of each product, explained that in most of them there are “reliefs”.
The launch of the Eroski campaign will represent a significant financial effort. As explained by Santos, the company must raise 12 million coins against its margins, which will be added to the other 44 that have already been invested in 2022 to move other projects of price containment, which will place the market chain. between 2022 and 2023 about 100 million cash to cut prices. Santos did not order that more aid be given to campaigns if consumers demand it and have a margin.
an unjust attack
And it happened, as Santos explained, even though the chain’s costs did not stop rising, Eroski did a major effort to avoid all increases to the transfer price. The board of directors of the company outlined that last year, these costs rose by 15%, but their price was only 12%. That progress, as he warned, did not stop this year. In January, Eroski’s costs increased by 21.5%, but prices increased by only 14.9% thanks, according to the chain, to work against margins.
Santos confirmed, with a clear allusion to what was reported from some parts of the Government, that the distribution sector is “very enlightened” at cost and price and he insinuates, with such payments, that he shows that he is able to work, so that the users, in spite of the small space, are able to do so. Santos pointed out that Eroski’s margin is barely 2%, and he stated that his decision is not the result of these government criticisms of the sector, but the company’s decision to satisfy what customers demand.
